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Ear Pick

Fail

Demand is soft, at -20.2% this quarter, so Ear Pick is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$80K/yr86K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
61%top-5 click share · 17 brands · 152 sellers

Flapen Score

Ear Pick against its category

The dotted line is the Health & Household average. Past it, Ear Pick is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ear Pick market on Amazon at a glance

Shoppers on Amazon United States searched for Ear Pick 86K times last year and spent an estimated $80K. The top 5 brands take 79% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
9.8%
Market size, estimated
$80Ka year
Peak month
November3.7× the quietest month
Top search term
ear wax scooper22K searches a year

02 · Price

A sale here is worth $9.38.

Listings sell for $9.38 on average, from $3.63 to $25.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.38 that is $2K to $5K a year per listing.

Average price
$9.38under the $15 to $100 sweet spot
Price range
$3.63–$25.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #3,371 within Ear Care. It carries 8,160 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#3,371in Ear Care
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
8,160per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ear Pick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

152

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

17%

  • Brand 125%
  • Brand 219%
  • Brand 315%
  • Brand 410%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (11 brands, 17%)

Demand

Ear Pick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 3.7×

Search terms

Top Ear Pick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ear wax scooper22K/yr
  • ear wax scoop11K/yr
  • ear picks10K/yr
  • ear scoops wax removal11K/yr
  • ear wax spoon8K/yr
  • ear wax pick7K/yr
  • ear wax scraper6K/yr
  • earwax scooper6K/yr
  • earpicks3K/yr
  • ear scraper tool2K/yr

Reviews and returns

What reviews say buyers love and hate about Ear Pick

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ear Hygiene”
13%of negative reviews mention “Connectivity-Overall”
0.7%of orders come back
“constantly disconnecting”
A buyer, on “Connectivity-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ear Pick questions

Answered from the same tracked data.