Ear Drops

Shoppers searched for this 892K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

892K

Growth, 90 days vs prior 90

-9.9%

Conversion, latest week

12.7%

Market size, estimated

$1.4Ma year

Peak month

January1.2× the quietest month

Top search term

ear drops233K searches a year

Listings sell for $12.00 on average, from $6.90 to $24.49. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $12.00 that is $72K to $96K a year per listing.

Average price

$12.00under the $15 to $100 sweet spot

Price range

$6.90–$24.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

6,000–8,000

Revenue per listing a year

$72K–$96K

Returns

0.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #939 within Ear Care. It carries 9,173 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#939in Ear Care

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

9,173per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months