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eagle torch lighters

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 22Conversion 52Competition 24Returns 100Price range 77Avg price 80Brand share 11Review moat 66Quality gap 89

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.85

avg listing price — sweet spot $15–$100

Price range

Great$8.86–$36.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good845

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Market size

Bad$53K

$53K/yr · 74K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, eagle torch lighters is a $53K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 45/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

eagle torch lighters market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$51K–$67K
units × avg price
Conversion rate
4.2%
Avg BSR
#574
Page quality
0%
Prime
25%
Sponsored
25%
Out of stock
16.4%
Avg brand age
39 months
Avg seller age
169 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

28

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

2%

  • Eagle Torch66%
  • TOPKAY10%
  • HUOZHI9%
  • UptownStyle6%
  • Eaglestar5%
  • HHB Eclipse2%
  • Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -6.3% search growth over the last 90 days.
2K2KHoliday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top eagle torch lighters search terms

  • eagle torch lighters35K/yr
  • eagle torch23K/yr
  • eagle torch lighter10K/yr
  • eagle lighter5K/yr
  • eagle torch lighters butane refillable2K/yr
All search terms

Top eagle torch lighters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$11K30%$16K40%$21K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about eagle torch lighters

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money34%

“Great value”

Durability11%

“Durable and reliable”

Quality-Overall9%

“Good quality”

Size-Overall4%

“fit them perfectly”

Advertised Vs Actual Product4%

“As advertised”

Strength4%

“Great performance”

Ease Of Use4%

“easy to use”

Efficiency3%

“Work great”

Functionality-Overall3%

“did work”

Recycle/Reuse3%

“These are refillable”

What buyers complain about

Quality-Overall27%

“Absolute Garbage”

Functionality-Overall17%

“Did not work”

Durability12%

“Durability is questionable”

Flammable5%

“somehow ignited on our bed”

Size-Overall4%

“Smallest butane torch”

Instructions/User Manual/Troubleshooting4%

“Instructions are poor”

Leak-Proof4%

“Two units immediately leaked after filling”

Advertised Vs Actual Product3%

“Picture is deceptive”

Value For Money3%

“NON-REFUNDABLE”

Material Quality3%

“Cheap plastic”

Top return reasons

Functionality-Overall100%

Common questions

Is eagle torch lighters profitable to sell on Amazon United States?
The niche generates $53K/yr across 12 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (45/100).
How competitive is the eagle torch lighters niche?
7 brands and 28 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in eagle torch lighters?
Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 0.0%.
When does demand for eagle torch lighters peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the eagle torch lighters niche?
Listings span $8.86–$36.35; the average listing price is $16.85 (sweet spot $15–$100). The average incumbent carries 845 reviews — the moat a new listing must climb.