Is eagle brand medicated oil profitable to sell on Amazon United States?

The niche generates $601K/yr across 23 tracked products. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the eagle brand medicated oil niche?

11 brands and 55 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in eagle brand medicated oil?

Top complaints mined from reviews: Smell, Pain Relief-Overall, Leak-Proof. The return rate is 0.3%.

When does demand for eagle brand medicated oil peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the eagle brand medicated oil niche?

Listings span $7.35–$75.18; the average listing price is $27.79 (sweet spot $15–$100). The average incumbent carries 967 reviews — the moat a new listing must climb.

eagle brand medicated oil

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.79

avg listing price — sweet spot $15–$100

Price range

Great$7.35–$75.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$601K

$601K/yr · 237K searches

Review moat

Good966.78

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, eagle brand medicated oil is a $601K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

eagle brand medicated oil market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $695K–$834K; units × avg price
Conversion rate: 9.1%
Avg BSR: #3,378
Page quality: 0%
Prime: 83%
Sponsored: 43%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

Eagle Brand29%
HerbsDepo19%
Po Sum On17%
Eagle17%
Tiger Balm6%
Prince Of Peace3%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -0.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top eagle brand medicated oil search terms

eagle brand medicated oil66K/yr -33.1%9.7% conv.
po sum on oil23K/yr +59.8%2.8% conv.
eagle brand medicated oil green5K/yr +535.0%11.6% conv.
wong to yick - wood lock medicated oil11K/yr +24.9%14.2% conv.
po sum on medicated oil12K/yr +30.8%8.1% conv.
wood lock medicated oil11K/yr +6.6%10.3% conv.
eagle oil11K/yr +1.7%8.6% conv.
wong to yick14K/yr -20.7%10.2% conv.
tiger balm oil9K/yr -17.4%6.0% conv.
green oil12K/yr -16.2%5.3% conv.

All search terms

Top eagle brand medicated oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eagle Brand Medicated Oil 0.81 Fl Oz (Pack of 1)

Eagle$7.354.5★1,261 rev

Wong to Yick - Wood Lock Medicated Oil - Herbal Pain Relief for Muscular Aches Sprains Shoulder and Back Pain - for Sports Recovery Soreness - 1.7 Fl Oz - 50 ML (1 Pack) 100% Authentic

HerbsDepo$22.024.6★961 rev

Eagle Brand Natural Medicated Oil Includes 12 Individual 0.8oz. Bottles

Eagle Brand$54.324.4★359 rev

Po Sum On Medicated Oil (Muscle Joint Back Pain Relief) (1.0 Fl Oz) (1 Bottle) (Solstice)

Po Sum On$26.334.6★182 rev

Po Sum On Medicated Oil (Muscle Joint Back Pain Relief) (1.0 Fl Oz) (1 Bottle) (Solstice)

Po Sum On$24.884.7★611 rev

Newest

by launch date

Eagle Brand Medicated Oil Aromatic Roll-On Lavender & Eucalyptus Pack of 12

Eagle Brand$32.8334 rev

2y ago

Eagle Brand Medicated Oil Roll-On Dozen Pack Pack of 12

Eagle Brand$32.5118 rev

2y ago

Eagle Brand Natural Medicated Oils for Muscle Aches and Pains Includes Eucalyptus Rose Mint Aromatic Lavender Eucalyptus and Gold Peppermint and Clove Bud Oil Bottle Variety Pack of 3

Generic$17.0692 rev

3y ago

Eagle Brand Medicated Green Oil 36mL 1.2 fl oz Large Pack of 3

Eagle Brand$25.8561 rev

4y ago

Wong to Yick - Wood Lock Medicated Oil - Herbal Pain Relief for Muscular Aches Sprains Shoulder and Back Pain - for Sports Recovery Soreness - 1.7 Fl Oz - 50 ML (1 Pack) 100% Authentic

HerbsDepo$22.02961 rev

9y ago

What buyers say about eagle brand medicated oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good product, as expected”

Smell12%

“Smell so good”

Efficiency10%

“Effective”

Joint Pain10%

“Provides excellent relief for muscle and joint pain”

Muscle Pain Relief9%

“Muscle relief”

Value For Money5%

“Very affordable”

Massage Quality4%

“My massage therapist recommended it”

Sinus Relief3%

“Great for sinuses, headaches, etc”

Lubrication2%

“Very good oil”

Advertised Vs Actual Product2%

“As Advertised”

What buyers complain about

Smell23%

“extremely strong smelling”

Pain Relief-Overall10%

“it doesnt really relief too much of the pain”

Leak-Proof5%

“It came in leaked”

Muscle Pain Relief5%

“No heat, not effective, did not thing for my muscle pain”

Product Condition4%

“Returned Customer. Great used before”

Value For Money4%

“Over priced”

Strength4%

“It doesnt feel as strong or effective as it used to”

Functionality-Overall4%

“Didnt work for me”

Size-Overall2%

“The bottle is small”

Dilute/Watery2%

“Watery”

Top return reasons

Smell23%

Functionality-Overall20%

Size-Overall11%

Advertised Vs Actual Product9%

Value For Money7%

Leak-Proof7%

Joint Pain5%

Ease Of Use4%

Oily/Greasy3%

Ingredients-Overall1%

Common questions

Is eagle brand medicated oil profitable to sell on Amazon United States?: The niche generates $601K/yr across 23 tracked products. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (57/100).
How competitive is the eagle brand medicated oil niche?: 11 brands and 55 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in eagle brand medicated oil?: Top complaints mined from reviews: Smell, Pain Relief-Overall, Leak-Proof. The return rate is 0.3%.
When does demand for eagle brand medicated oil peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the eagle brand medicated oil niche?: Listings span $7.35–$75.18; the average listing price is $27.79 (sweet spot $15–$100). The average incumbent carries 967 reviews — the moat a new listing must climb.