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67

eaa

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 24Conversion 75Competition 60Returns 100Price range 95Avg price 95Brand share 56Review moat 47Quality gap 48

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$2.3M

$2.3M/yr · 1.2M searches

Avg price

Incredible$27.91

avg listing price — sweet spot $15–$100

Price range

Incredible$17.82–$53.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,801.26

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, eaa is a $2.3M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 67/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

eaa market data

Units sold / yr
80K–100K
avg 2,000–2,500/product
Revenue / yr
$2.2M–$2.8M
units × avg price
Conversion rate
7.0%
Avg BSR
#75
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
0.0%
Avg brand age
82 months
Avg seller age
144 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

47

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

25%

  • Nutricost39%
  • BulkSupplements12%
  • Double Wood Supplements8%
  • Xtend8%
  • Pure Encapsulations5%
  • THORNE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.
25K15KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top eaa search terms

  • eaa296K/yr
  • essential amino acids195K/yr
  • eaas amino acids powder155K/yr
  • eaas96K/yr
  • amino acids supplement for women63K/yr
  • eaa powder81K/yr
  • eaa supplements45K/yr
  • essential amino acids powder42K/yr
  • eaas amino acids32K/yr
  • eea amino acids28K/yr
All search terms

Top eaa products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$116K10%$231K15%$347K20%$462K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about eaa

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Got no complaints”

Taste-Overall12%

“It tastes amazing to”

Flavor10%

“Potent flavor”

Muscle Pain Relief6%

“Very helpful for muscle recovery after intense workout”

Nutritional Content5%

“protein I absolutely love them”

Value For Money5%

“an affordable price”

Energy Level4%

“They give me energy”

Advertised Vs Actual Product4%

“As advertised”

Vitamin3%

“The vitamins are very well worth the purchase”

Ingredients-Overall3%

“Love the clean ingredients”

What buyers complain about

Taste-Overall34%

“Didnt like the taste”

Flavor10%

“Disgusting flavor”

Smell6%

“has a funny smell to it too”

Sweetness4%

“It says no sugar”

Nutritional Content3%

“are worried about calories”

Value For Money3%

“expensive”

Bitter3%

“Terribly bitter”

Functionality-Overall2%

“Didnt work”

Quality-Overall2%

“Their quality control is out of control”

Acid Regulator/Stomach Ache Relief2%

“I almost couldnt stomach it”

Top return reasons

Taste-Overall32%
Ease Of Chewing/Swallowing11%
Flavor9%
Regulates Digestion5%
Stale/Rotten/Spoiled5%
Ingredients-Overall5%
Hard Feel5%
Acid Regulator/Stomach Ache Relief5%
Functionality-Overall5%
Leak-Proof5%

Common questions

Is eaa profitable to sell on Amazon United States?
The niche generates $2.3M/yr across 27 tracked products. 90-day search growth is -2.9%. Flapen's verdict: Worth a look (67/100).
How competitive is the eaa niche?
19 brands and 47 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in eaa?
Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.
When does demand for eaa peak?
Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the eaa niche?
Listings span $17.82–$53.21; the average listing price is $27.91 (sweet spot $15–$100). The average incumbent carries 1,801 reviews — the moat a new listing must climb.