Is e90 battery profitable to sell on Amazon United States?

The niche generates $271K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (36/100).

How competitive is the e90 battery niche?

4 brands and 52 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in e90 battery?

Top complaints mined from reviews: Size-Overall, Battery Life, Advertised Vs Actual Product. The return rate is 0.7%.

When does demand for e90 battery peak?

Demand peaks in Aug; the busiest month runs 3.2× the quietest.

What does it cost to enter the e90 battery niche?

Listings span $4.42–$9.88; the average listing price is $6.17 (sweet spot $15–$100). The average incumbent carries 4,285 reviews — the moat a new listing must climb.

e90 battery

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible26.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Okay$271K

$271K/yr · 168K searches

Review moat

Bad4,285

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$6.17

avg listing price — sweet spot $15–$100

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$4.42–$9.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, e90 battery is a $271K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 36/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

e90 battery market data

Units sold / yr: 40K–50K; avg 6,000–8,000/product
Revenue / yr: $247K–$309K; units × avg price
Conversion rate: 26.1%
Avg BSR: #198
Page quality: 0%
Prime: 100%
Sponsored: 29%
Out of stock: 5.8%
Avg brand age: 91 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

DURACELL43%
Energizer36%
PKCELL19%
MaxyCell2%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -4.7% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 3.2×

Open Trend

Top e90 battery search terms

n battery36K/yr -4.1%24.5% conv.
e90 battery35K/yr -10.7%24.8% conv.
lr1 battery16K/yr +12.1%17.8% conv.
e90 battery for clock10K/yr +28.9%33.5% conv.
n battery 2 pack12K/yr -33.3%32.6% conv.
n batteries8K/yr +2.9%18.6% conv.
lr1 1.5v battery9K/yr -7.4%17.9% conv.
n size battery6K/yr -0.7%24.3% conv.
size n batteries5K/yr +2.5%28.9% conv.
n cell battery4K/yr -2.7%15.6% conv.

All search terms

Top e90 battery products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Duracell N 1.5V Alkaline Battery 2 Count Pack N 1.5 Volt Battery Long-Lasting for Key Fobs GPS Trackers and More

DURACELL$5.724.7★11,186 rev

Energizer N Batteries 2 Pack

Energizer$4.424.7★4,395 rev

Energizer Battery ALKALNE 1.5V E90

Energizer$5.644.8★599 rev

PKCELL N Size 1.5V Alkaline Batteries 10 Pack Ultra Long-Lasting MN9100/E90/LR1 Medical Battery for Medical Devices GPS Trackers Flashlights Key Fobs 10-Year Shelf Life

PKCELL$7.074.6★5,085 rev

PKCELL N Size 1.5V Alkaline Batteries 5 Pack Ultra Long-Lasting MN9100/E90/LR1 Medical Battery for Medical Devices GPS Trackers Flashlights Key Fobs 10-Year Shelf Life

PKCELL$5.764.6★5,085 rev

Newest

by launch date

MaxyCell LR1 Alkaline Batteries 1.5V - High Capacity Long Lasting Reliable Power Replacement for Medical Devices Car Alarms Key Fobs GPS trackers Leak-Proof Design MN9100 910A LR1 E90 (5 Pack)

MaxyCell$4.6729 rev

8mo ago

PKCELL N Size 1.5V Alkaline Batteries 10 Pack Ultra Long-Lasting MN9100/E90/LR1 Medical Battery for Medical Devices GPS Trackers Flashlights Key Fobs 10-Year Shelf Life

PKCELL$7.075,085 rev

9y ago

Duracell MN9100/E90/LR1 Medical Battery 1.5 V Card 2 Size N - 2 Count 2 Pack - 4 Batteries Total 2 Count (Pack of 2)

DURACELL$9.883,616 rev

9y ago

Energizer Battery ALKALNE 1.5V E90

Energizer$5.64599 rev

10y ago

PKCELL N Size 1.5V Alkaline Batteries 5 Pack Ultra Long-Lasting MN9100/E90/LR1 Medical Battery for Medical Devices GPS Trackers Flashlights Key Fobs 10-Year Shelf Life

PKCELL$5.765,085 rev

11y ago

What buyers say about e90 battery

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life28%

“Nice battery life”

Value For Money21%

“Good for the price”

Size-Overall17%

“They're dependable and fit my portable gadgets nicely”

Advertised Vs Actual Product11%

“As described”

Quality-Overall4%

“Good Product”

Durability2%

“they last quite a while without needing frequent replacements”

Compatibility-Overall2%

“Works PERFECTLY For the ANKI COZMO and ANKI VECTOR Cubes”

Efficiency2%

“Effective”

Charging2%

“Im glad i chose these—they hold a good charge”

Ease Of Use2%

“easy as well”

What buyers complain about

Size-Overall20%

“Doesnt fit”

Battery Life17%

“One battery was split”

Advertised Vs Actual Product10%

“Incorrect Description”

Durability10%

“They don't seem to last as long as comparable brands”

Value For Money7%

“The only thing that bugged me was the price for just two”

Quality-Overall6%

“Junk”

Maintenance And Repair4%

“Need a replacement”

Display Brightness4%

“The display on my calculator was dim”

Product Condition4%

“The package looked old and a bit abused”

Top return reasons

Size-Overall74%

Advertised Vs Actual Product10%

Functionality-Overall5%

Compatibility-Overall3%

Battery Life2%

Value For Money1%

Charging1%

Product Condition1%

Durability1%

Measurement/Reading Accuracy0%

Common questions

Is e90 battery profitable to sell on Amazon United States?: The niche generates $271K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (36/100).
How competitive is the e90 battery niche?: 4 brands and 52 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in e90 battery?: Top complaints mined from reviews: Size-Overall, Battery Life, Advertised Vs Actual Product. The return rate is 0.7%.
When does demand for e90 battery peak?: Demand peaks in Aug; the busiest month runs 3.2× the quietest.
What does it cost to enter the e90 battery niche?: Listings span $4.42–$9.88; the average listing price is $6.17 (sweet spot $15–$100). The average incumbent carries 4,285 reviews — the moat a new listing must climb.