e cigarettes/vapes
Worth a lookShows beatable incumbent ratings (3.4★), but soft demand (-18.3% this quarter) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Avg price
Great$18.88avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Price range
Good$5.34–$39.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good797avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$115K$115K/yr · 386K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, e cigarettes/vapes is a $115K/yr Amazon United States market (386K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
e cigarettes/vapes market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $94K–$113K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #1,332
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 36%
- Out of stock
- 0.4%
- Avg brand age
- 45 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
74
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
40%
Top 20: 80%
Open market
21%
- QuitGo40%
- VAPE VAC11%
- Heabal11%
- cigtrus6%
- STEP6%
- Honeyrose5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top e cigarettes/vapes search terms
- e cigarettes/smoke vapor device65K/yr
- e cigarettes/vapes67K/yr
- quitgo24K/yr
- e cigarettes/smoke with nicotine22K/yr
- e cigarettes21K/yr
- vaping or electronic smoking devices28K/yr
- electronic cigarettes/vaping13K/yr
- ecigarettes/smoke vapor device18K/yr
- e cigarettes/smoke without nicotine14K/yr
- tabacco vape32K/yr
Top e cigarettes/vapes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stop Smoking Smokeless Inhaler with Soft Tip Chewable Mouth Grip for Maximum Relief Oral Fixation Support Clinically Studied Oxygen Inhaler Quit Smoking Aid (Oxygen Inhaler 1 Pack)
QuitGo$16.113.2★554 rev
QuitGo Soft-Tip Smokeless Vapor-Less Inhaler | 100% Natural Nicotine-Free Inhaler for Oral Support Habit Replacement When You Want to Quit Smoking (3 Pack Fresh Mint)
QuitGo$32.103.6★134 rev
HEABAL Herbal Cigarettes - Nicotine Free & Tobacco Free 20/Pack (Ice Menthol)
Heabal$7.993.4★999 rev
Honeyrose Herbal Cigarettes VANILLA Flavor 100% Tobacco & Nicotine FREE 100% Natural Herbal Smokes Quit Smoking Made In England
Honeyrose$14.493.2★1,096 rev
VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)
VAPE VAC$15.333.5★325 rev
Newest
by launch date
Natural Herbal Air Stick Non Electric Long-Lasting Flavored Air Diffuser Refreshing Support Smokeless Inhaler 4Pack
Haaikara$28.62308 rev
VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)
VAPE VAC$15.33325 rev
VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (Black)
VAPE VAC$10.44325 rev
VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (Teal)
VAPE VAC$10.45325 rev
MOXE Natural Variety 5 Pack | Non-Electric Air Inhalers - Oral Fixation | Aromatherapy Scents for Relaxation & Focus | Menthol Cinnamint Peppermint Mocha Wintermint
MOXE$39.712,371 rev
Trending
90-day click momentum
SHAI MINI XBODY
Rosetti$37.824.8★
QuitGo Soft-Tip Smokeless Vapor-Less Inhaler | 100% Natural Nicotine-Free Inhaler for Oral Support Habit Replacement When You Want to Quit Smoking (3 Pack Oxygen Inhaler)
QuitGo$27.373.8★
Stop Smoking Smokeless Inhaler with Soft Tip Chewable Mouth Grip for Maximum Relief Oral Fixation Support Clinically Studied Oxygen Inhaler Quit Smoking Aid (Fresh Mint Inhaler 1 Pack)
QuitGo$14.702.2★
QuitGo Soft-Tip Smokeless Vapor-Less Inhaler | 100% Natural Nicotine-Free Inhaler for Oral Support Habit Replacement When You Want to Quit Smoking (3 Pack Fresh Mint)
QuitGo$32.103.6★
QuitGo Soft-Tip Smokeless Vapor-Less Inhaler | 100% Natural Nicotine-Free Inhaler for Oral Support Habit Replacement When You Want to Quit Smoking (3 Pack Menthol)
QuitGo$32.343.0★
What buyers say about e cigarettes/vapes
What buyers praise and complain about, mined from review topics.What buyers love
“Love taste”
“a handy little item to keep around for everyday use”
“Good price”
“the build quality is solid”
“The scent is light”
“the variety of flavors”
“Effective”
“Works as advertised”
“Great for the hand to mouth habit”
“I liked the size”
What buyers complain about
“Burnt taste”
“Very overpriced”
“Didn't work”
“In fact, it had a weird flavor thats kinda difficult to describe”
“Bad smell”
“Piece of garbage”
“NOT AS ADVERTISED”
“Kinda fall apart”
“Mine began to clog up fairly quickly”
“A bit shorter than I would like too”
Top return reasons
Common questions
- Is e cigarettes/vapes profitable to sell on Amazon United States?
- The niche generates $115K/yr across 39 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the e cigarettes/vapes niche?
- 17 brands and 74 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in e cigarettes/vapes?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Functionality-Overall. The return rate is 1.7%.
- When does demand for e cigarettes/vapes peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the e cigarettes/vapes niche?
- Listings span $5.34–$39.71; the average listing price is $18.88 (sweet spot $15–$100). The average incumbent carries 797 reviews — the moat a new listing must climb.