E Cigarettes/vapes

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months

386K

Growth, 90 days vs prior 90

-18.3%

Conversion, latest week

1.6%

Market size, estimated

$115Ka year

Peak month

September1.6× the quietest month

Top search term

e cigarettes/smoke vapor device65K searches a year

Listings sell for $18.88 on average, from $5.34 to $39.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $18.88 that is $2K to $5K a year per listing.

Average price

$18.88inside the $15 to $100 sweet spot

Price range

$5.34–$39.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.7%of orders · Amazon United States median 2.1%

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,332 within Smoking Cessation. It carries 797 reviews at 3.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

36%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#1,332in Smoking Cessation

Average rating

3.41 starsAmazon United States average 4.42 stars

Average reviews

797per listing

Listings tracked

39

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months