Dymatize Casein
FailThe top 5 brands take 100% of clicks, so Dymatize Casein is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $54K/yr20K searches / yr
- 90-day growth
- +13.0%search demand this quarter
- Competition
- 57%top-5 click share · 5 brands · 40 sellers
Flapen Score
Dymatize Casein against its category
The dotted line is the Health & Household average. Past it, Dymatize Casein is stronger. Inside it, weaker.
Market
The Dymatize Casein market on Amazon at a glance
Shoppers on Amazon United States searched for Dymatize Casein 20K times last year and spent an estimated $54K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- +13.0%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $54Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- dymatize casein protein powder7K searches a year
02 · Price
A sale here is worth $46.34.
Listings sell for $46.34 on average, from $24.96 to $99.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $46.34 that is $0 to $5K a year per listing.
- Average price
- $46.34inside the $15 to $100 sweet spot
- Price range
- $24.96–$99.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #118 within Protein. It carries 7,075 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #118in Protein
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 7,075per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 107 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 107 months
Products
Top Dymatize Casein products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Optimum Nutrition Gold Standard 100% Micellar Casein Protein Powder Slow Digesting Helps Keep You Full Overnight Muscle Recovery Chocolate Supreme 2 Pound (Packaging May Vary)
- Price
- $46.53
- Rating
- 4.6/5
- Reviews
- 9,135
- Age
- 22y ago

Optimum Nutrition Gold Standard 100% Micellar Casein Protein Powder Slow Digesting Helps Keep You Full Overnight Muscle Recovery Creamy Vanilla 1.81 Pound (Packaging May Vary)
- Price
- $46.08
- Rating
- 4.6/5
- Reviews
- 5,747
- Age
- 22y ago

Dymatize Elite 100% Whey Protein Powder Vanilla 25g of Protein 5.5g BCAAs Less Than 140 Cal. Gluten Free 2g Carb 2g Sugar 3g Fat (67 Servings)
- Price
- $66.29
- Rating
- 4.6/5
- Reviews
- 6,776
- Age
- 12y ago

Nutricost Casein Protein Powder 2lb Vanilla - Micellar Casein Gluten Free Non-GMO
- Price
- $34.39
- Rating
- 4.5/5
- Reviews
- 1,430
- Age
- 7y ago

Dymatize Elite 100% Whey Protein Powder 25g Protein 5.5g BCAAs & 2.7 L-Leucine Quick Absorbing & Fast Digesting for Optimal Muscle Recovery Rich Chocolate 5 Pound (63 Servings)
- Price
- $69.59
- Rating
- 4.6/5
- Reviews
- 7,140
- Age
- 13y ago
Trending
estimated 90-day click momentum
Nutricost Casein Protein Powder 2lb Vanilla - Micellar Casein Gluten Free Non-GMO
- Price
- $34.39
- Rating
- 4.5/5
- Reviews
- 1,430
- Age
- 7y ago

NAKED Casein - 5Lb Micellar Casein Protein Powder - Bulk Zero Carb NSF Certified GMO-Free Gluten Free Soy Free Preservative Free - Stimulate Muscle Growth - Enhance Recovery - 76 Servings
- Price
- $99.18
- Rating
- 4.4/5
- Reviews
- 2,077
- Age
- 11y ago

Dymatize Elite 100% Whey Protein Powder L-Leucine Quick Absorbing & Fast Digesting for Optimal Muscle Recovery Gourmet Vanilla 32 Oz
- Price
- $34.72
- Rating
- 4.6/5
- Reviews
- 6,776
- Age
- 19y ago

Dymatize x Fruity Pebbles ISO100 Whey Protein Powder Isolate 25g of Protein 20 Servings 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb
- Price
- $34.46
- Rating
- 4.6/5
- Reviews
- 20,869
- Age
- 4y ago

Optimum Nutrition Gold Standard 100% Micellar Casein Protein Powder Slow Digesting Helps Keep You Full Overnight Muscle Recovery Chocolate Supreme 2 Pound (Packaging May Vary)
- Price
- $46.53
- Rating
- 4.6/5
- Reviews
- 9,135
- Age
- 22y ago
Newest
by launch date
Dymatize ISO100 Whey Protein Powder Isolate Gourmet Vanilla 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)
- Price
- $32.34
- Rating
- 4.6/5
- Reviews
- 20,078
- Age
- 4y ago

Dymatize ISO100 Whey Protein Powder Isolate Gourmet Chocolate 25g of Protein 20 Servings 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb
- Price
- $35.81
- Rating
- 4.6/5
- Reviews
- 12,230
- Age
- 4y ago

Dymatize x Fruity Pebbles ISO100 Whey Protein Powder Isolate 25g of Protein 20 Servings 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb
- Price
- $34.46
- Rating
- 4.6/5
- Reviews
- 20,869
- Age
- 4y ago

Levels 100% Micellar Casein Protein Hormone Free Chocolate 2LB
- Price
- $43.24
- Rating
- 4.4/5
- Reviews
- 458
- Age
- 5y ago

Nutricost Casein Protein Powder 2lb Vanilla - Micellar Casein Gluten Free Non-GMO
- Price
- $34.39
- Rating
- 4.5/5
- Reviews
- 1,430
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
40
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
0%
- Dymatize40%
- Optimum Nutrition35%
- Nutricost16%
- NAKED6%
- Levels Nutrition2%
Demand
Dymatize Casein search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Dymatize Casein search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dymatize casein protein powder7K/yr
- dymatize casein5K/yr
- dymatize elite casein protein powder2K/yr
- dymatize elite casein3K/yr
- elite casein protein powder2K/yr
Reviews and returns
What reviews say buyers love and hate about Dymatize Casein
We read the reviews and the return reasons for every product selling here.
“Artificial taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dymatize Casein questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









