Dusty Blue Napkins

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

153K

Growth, 90 days vs prior 90

-7.2%

Conversion, latest week

2.6%

Market size, estimated

$103Ka year

Peak month

March2.1× the quietest month

Top search term

dusty blue napkins75K searches a year

Listings sell for $25.52 on average, from $4.73 to $61.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $25.52 that is $0 to $3K a year per listing.

Average price

$25.52inside the $15 to $100 sweet spot

Price range

$4.73–$61.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.0%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #321 within Disposable Napkins. It carries 447 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

92%

Out of stock, average day

5.7%

Average rank

#321in Disposable Napkins

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

447per listing

Listings tracked

86

24 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months