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Dusting Spray

Fail

The top 5 brands take 100% of clicks, so Dusting Spray is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$4.6M/yr2.4M searches / yr
90-day growth
-4.0%search demand this quarter
Competition
67%top-5 click share · 3 brands · 101 sellers

Flapen Score

Dusting Spray against its category

The dotted line is the Health & Household average. Past it, Dusting Spray is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dusting Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Dusting Spray 2.4M times last year and spent an estimated $4.6M. All 3 brands take every click. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 21.2% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
21.2%
Market size, estimated
$4.6Ma year
Peak month
March3.0× the quietest month
Top search term
pledge furniture polish573K searches a year

02 · Price

A sale here is worth $9.12.

Listings sell for $9.12 on average, from $4.64 to $16.57. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 25,000 to 30,000 of them. At $9.12 that is $228K to $274K a year per listing.

Average price
$9.12under the $15 to $100 sweet spot
Price range
$4.64–$16.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
25,000–30,000
Revenue per listing a year
$228K–$274K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within All-Purpose Cleaners. It carries 8,152 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#68in All-Purpose Cleaners
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
8,152per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Dusting Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

101

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 22%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Dusting Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.0×

Search terms

Top Dusting Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pledge furniture polish573K/yr
  • furniture polish539K/yr
  • pledge343K/yr
  • pledge multi surface cleaner208K/yr
  • dusting spray193K/yr
  • furniture polish spray130K/yr
  • dust spray85K/yr
  • lemon pledge35K/yr
  • dust spray for cleaning40K/yr
  • pledge wood furniture polish30K/yr

Reviews and returns

What reviews say buyers love and hate about Dusting Spray

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
18%of negative reviews mention “Smell”
0.1%of orders come back
“The scent is too strong for me”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dusting Spray questions

Answered from the same tracked data.