Dusting

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.1M a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

+5.1%

Conversion, latest week

19.7%

Market size, estimated

$10.1Ma year

Peak month

November1.6× the quietest month

Top search term

swiffer duster refills887K searches a year

Listings sell for $16.19 on average, from $7.15 to $28.51. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At $16.19 that is $486K to $648K a year per listing.

Average price

$16.19inside the $15 to $100 sweet spot

Price range

$7.15–$28.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

30,000–40,000

Revenue per listing a year

$486K–$648K

Returns

0.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Dusting. It carries 7,365 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#37in Dusting

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

7,365per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months