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Duster

Maybe

Shoppers spend an estimated $13.7M a year here. But the average product has 10,804 reviews to catch up to, so Duster is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$13.7M/yr7.3M searches / yr
90-day growth
-4.7%search demand this quarter
Competition
55%top-5 click share · 16 brands · 180 sellers

Flapen Score

Duster against its category

The dotted line is the Health & Household average. Past it, Duster is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duster market on Amazon at a glance

Shoppers on Amazon United States searched for Duster 7.3M times last year and spent an estimated $13.7M. The top 5 brands take 83% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 7.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.7M a year.

Searches, last 12 months
7.3M
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
14.1%
Market size, estimated
$13.7Ma year
Peak month
June1.3× the quietest month
Top search term
duster2.0M searches a year

02 · Price

A sale here is worth $13.28.

Listings sell for $13.28 on average, from $5.40 to $22.92. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $13.28 that is $531K to $664K a year per listing.

Average price
$13.28under the $15 to $100 sweet spot
Price range
$5.40–$22.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
40,000–50,000
Revenue per listing a year
$531K–$664K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Dusting. It carries 10,804 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#30in Dusting
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
10,804per listing
Listings tracked
28

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Duster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

180

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

15%

  • Brand 160%
  • Brand 211%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (10 brands, 15%)

Demand

Duster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Duster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duster2.0M/yr
  • swiffer duster2.0M/yr
  • dusters for cleaning1.1M/yr
  • duster with extension pole364K/yr
  • swiffer dusters259K/yr
  • dusters184K/yr
  • swiffer duster kit121K/yr
  • microfiber duster121K/yr
  • extendable duster117K/yr
  • plumeros para limpieza de polvo131K/yr

Reviews and returns

What reviews say buyers love and hate about Duster

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Cleaning”
14%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Not the normal quality I expect”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Duster questions

Answered from the same tracked data.