duracell mn21/23 12v battery
Skip itPrices mostly outside the sweet spot ($2.90–$12.98) — this niche doesn't clear our bar today.
Conversion
Incredible33.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good$579K$579K/yr · 232K searches
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Review moat
Bad10,093.33avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.47avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$2.90–$12.98cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, duracell mn21/23 12v battery is a $579K/yr Amazon United States market (232K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
duracell mn21/23 12v battery market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- $598K–$747K
- units × avg price
- Conversion rate
- 33.4%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
44
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- DURACELL62%
- Energizer22%
- POWEROWL7%
- Amazon Basics4%
- Bvgokcell3%
- Fuspower3%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +17.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Top duracell mn21/23 12v battery search terms
- mn21/23 battery77K/yr
- duracell mn21/2319K/yr
- 21/23 battery18K/yr
- mn 21/23 battery13K/yr
- duracell 21/23 batteries12K/yr
- mn21/23 12v battery25K/yr
- duracell mn21/23 batteries 2 pack9K/yr
- battery mn21/2310K/yr
- mn21/239K/yr
- duracell 12v battery5K/yr
Top duracell mn21/23 12v battery products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Duracell 21/23 12V Alkaline Battery 4 Count Pack 21/23 12 Volt Alkaline Battery Long-Lasting for Key Fobs Car Alarms GPS Trackers and More
DURACELL$9.944.8★20,727 rev
Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery
Energizer$2.904.8★46,130 rev
Duracell 12 Volt Alkaline Alarm Remote Battery MN21 / A23 2 Pack
DURACELL$7.154.8★5,807 rev
2pk Duracell MN21 Alkaline 12V Battery A23 MN21 23AF 23AE V23GA GP23A L1028
DURACELL$7.824.8★3,643 rev
POWEROWL High Capacity A23 Batteries 6 Pack Premium Alkaline 21/23 23A 12V Battery
POWEROWL$5.994.6★2,057 rev
Newest
by launch date
Bvgokcell A23 23A 12 Volt Battery (5-Pack) MN21/23 12V Alkaline Battery Long Lasting for Ceiling Fan Remote Garage Door Opener Doorbell Key Fob
Bvgokcell$6.8389 rev
Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs
Amazon Basics$5.872,423 rev
Fuspower 23A Battery A23 12 Volt Battery l1028f MN21/23 Alkaline Batteries for Ceiling Fan Remote Garage Door Opener Doorbell 5pcs
Fuspower$5.24158 rev
POWEROWL High Capacity A23 Batteries 6 Pack Premium Alkaline 21/23 23A 12V Battery
POWEROWL$5.992,057 rev
Amazon Basics 4-Pack 23A Alkaline Battery 12 Volt Long-Lasting Power for Key Fobs and Garage Door Openers
Amazon Basics$5.6537,004 rev
Trending
90-day click momentumBvgokcell A23 23A 12 Volt Battery (5-Pack) MN21/23 12V Alkaline Battery Long Lasting for Ceiling Fan Remote Garage Door Opener Doorbell Key Fob
Bvgokcell$6.834.8★
Fuspower 23A Battery A23 12 Volt Battery l1028f MN21/23 Alkaline Batteries for Ceiling Fan Remote Garage Door Opener Doorbell 5pcs
Fuspower$5.244.6★
Duracell 12 Volt Alkaline Alarm Remote Battery MN21 / A23 2 Pack(Counts 1)
DURACELL$8.634.7★
Battery MN 21/ A 23 4PK
DURACELL$12.984.8★
2pk Duracell MN21 Alkaline 12V Battery A23 MN21 23AF 23AE V23GA GP23A L1028
DURACELL$7.824.8★
What buyers say about duracell mn21/23 12v battery
What buyers praise and complain about, mined from review topics.What buyers love
“Batteries work very good”
“Decent price”
“Accurate description”
“Great quality”
“Perfect size and fit”
“useful”
“Durable and last very long”
“Easy to use”
“Price was good compatibility was great too”
“Just what I needed for my ceiling fan remote”
What buyers complain about
“Batteries dont last very long”
“Do not last”
“Seemed to be larger in diameter than my last battery”
“Not worth it”
“Not working”
“Unbelievably dissatisfied performance”
“No charge”
“Waste of Money”
“Leaked”
“Material thin”
Top return reasons
Common questions
- Is duracell mn21/23 12v battery profitable to sell on Amazon United States?
- The niche generates $579K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the duracell mn21/23 12v battery niche?
- 6 brands and 44 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in duracell mn21/23 12v battery?
- Top complaints mined from reviews: Battery Life, Durability, Size-Overall. The return rate is 0.1%.
- When does demand for duracell mn21/23 12v battery peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the duracell mn21/23 12v battery niche?
- Listings span $2.90–$12.98; the average listing price is $7.47 (sweet spot $15–$100). The average incumbent carries 10,093 reviews — the moat a new listing must climb.