Is duracell c batteries profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 9 tracked products. 90-day search growth is -16.0%. Flapen's verdict: Skip it (45/100).

How competitive is the duracell c batteries niche?

3 brands and 107 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in duracell c batteries?

Top complaints mined from reviews: Battery Life, Durability, Leak-Proof. The return rate is 0.5%.

When does demand for duracell c batteries peak?

Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the duracell c batteries niche?

Listings span $8.32–$27.76; the average listing price is $17.56 (sweet spot $15–$100). The average incumbent carries 61,612 reviews — the moat a new listing must climb.

duracell c batteries

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible26.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Market size

Great$1.2M

$1.2M/yr · 250K searches

Avg price

Great$17.56

avg listing price — sweet spot $15–$100

Price range

Good$8.32–$27.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad61,611.56

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, duracell c batteries is a $1.2M/yr Amazon United States market (250K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

duracell c batteries market data

Units sold / yr: 80K–100K; avg 10,000–12,500/product
Revenue / yr: $1.4M–$1.8M; units × avg price
Conversion rate: 26.8%
Avg BSR: #50
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

107

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

DURACELL48%
Amazon Basics41%
Energizer11%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -16.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Open Trend

Top duracell c batteries search terms

c batteries 24 pack102K/yr -19.8%29.3% conv.
duracell c batteries74K/yr -12.1%21.2% conv.
c batteries 24 + pack37K/yr -17.0%23.3% conv.
duracell c6K/yr +4.5%26.2% conv.
c batteries bulk7K/yr -13.9%16.0% conv.
c batteries duracell4K/yr +6.5%29.0% conv.
c batteries 48 pack4K/yr +1.2%20.2% conv.
duracell c batteries 12 pack4K/yr -21.2%32.7% conv.
duracell batteries c3K/yr -24.0%25.7% conv.
c batteries 24 pack prime2K/yr -24.3%24.9% conv.

All search terms

Top duracell c batteries products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics C Cell Alkaline Long-Lasting All-Purpose Batteries 1.5 Volt 5-Year Shelf Life 24-Pack

Amazon Basics$16.334.7★156,588 rev

Duracell Coppertop C Alkaline Batteries 10 Count (Pack of 1) Long-Lasting Power for Household and Office Devices

DURACELL$21.274.8★37,843 rev

Duracell - CopperTop C Alkaline Batteries with recloseable package - long lasting all-purpose C battery for household and business - Pack of 12

DURACELL$21.544.8★5,394 rev

Duracell Coppertop C Batteries 8 Count (Pack of 1) C Battery with Long-lasting Power All-Purpose Alkaline Battery for Household and Office Devices

DURACELL$16.264.8★37,843 rev

Duracell Coppertop C Batteries 4 Count (Pack of 1) C Battery with Long-lasting Power All-Purpose Alkaline Battery for Household and Office Devices

DURACELL$8.324.8★37,843 rev

Newest

by launch date

Duracell Coppertop C Alkaline Batteries 10 Count (Pack of 1) Long-Lasting Power for Household and Office Devices

DURACELL$21.2737,843 rev

4y ago

Energizer Alkaline Power C Batteries (12 Pack) Long-Lasting Alkaline C Cell Batteries

Energizer$21.7697,052 rev

4y ago

Amazon Basics C Cell Alkaline Long-Lasting All-Purpose Batteries 1.5 Volt 5-Year Shelf Life 24-Pack

Amazon Basics$16.33156,588 rev

7y ago

Duracell Coppertop C Batteries 8 Count (Pack of 1) C Battery with Long-lasting Power All-Purpose Alkaline Battery for Household and Office Devices

DURACELL$16.2637,843 rev

9y ago

Amazon Basics C Cell Alkaline All-Purpose Batteries 1.5 Volt Long-Lasting Reliable Power 5-Year Shelf Life 12-Pack

Amazon Basics$11.92156,588 rev

11y ago

What buyers say about duracell c batteries

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life32%

“Good battery life”

Value For Money28%

“Great deal”

Quality-Overall9%

“Good quality”

Advertised Vs Actual Product7%

“ACCURATE DESCRIPTION”

Durability7%

“Durable”

Leak-Proof2%

“No leak guarantee”

Efficiency2%

“Works well”

Ease Of Use1%

“handle everyday use without issues”

Freshness1%

“Fresh”

Strength1%

“they're still going strong after weeks of regular use”

What buyers complain about

Battery Life40%

“Batteries are terrible”

Durability19%

“Do NOT last”

Leak-Proof7%

“Batteries leaking and arrival”

Rusts/Corrodes4%

“Many of the batteries were corroded”

Charging4%

“Did keep a charge long”

Value For Money4%

“much cheaper”

Functionality-Overall2%

“felt they werent performing well”

Quality-Overall2%

“Cheap,”

Strength2%

“Weak”

Safety Standards1%

“the device is not exactly life safety rated so replacing is not an issue for me”

Top return reasons

Size-Overall60%

Value For Money10%

Functionality-Overall7%

Battery Life6%

Advertised Vs Actual Product5%

Compatibility-Overall4%

Rusts/Corrodes2%

Product Condition1%

Charging1%

Leak-Proof1%

Common questions

Is duracell c batteries profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 9 tracked products. 90-day search growth is -16.0%. Flapen's verdict: Skip it (45/100).
How competitive is the duracell c batteries niche?: 3 brands and 107 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in duracell c batteries?: Top complaints mined from reviews: Battery Life, Durability, Leak-Proof. The return rate is 0.5%.
When does demand for duracell c batteries peak?: Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
What does it cost to enter the duracell c batteries niche?: Listings span $8.32–$27.76; the average listing price is $17.56 (sweet spot $15–$100). The average incumbent carries 61,612 reviews — the moat a new listing must climb.