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Duracell C Batteries

Fail

The top 5 brands take 100% of clicks, so Duracell C Batteries is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$1.2M/yr250K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
85%top-5 click share · 3 brands · 107 sellers

Flapen Score

Duracell C Batteries against its category

The dotted line is the Health & Household average. Past it, Duracell C Batteries is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duracell C Batteries market on Amazon at a glance

Shoppers on Amazon United States searched for Duracell C Batteries 250K times last year and spent an estimated $1.2M. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 26.8% of those searches ended in a purchase.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 26.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
26.8%
Market size, estimated
$1.2Ma year
Peak month
December5.0× the quietest month
Top search term
c batteries 24 pack102K searches a year

02 · Price

A sale here is worth $17.56.

Listings sell for $17.56 on average, from $8.32 to $27.76. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At $17.56 that is $176K to $219K a year per listing.

Average price
$17.56inside the $15 to $100 sweet spot
Price range
$8.32–$27.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
10,000–12,500
Revenue per listing a year
$176K–$219K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Household Batteries. It carries 61,612 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#50in Household Batteries
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
61,612per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Duracell C Batteries products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

107

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 241%
  • Brand 311%

Demand

Duracell C Batteries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Duracell C Batteries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • c batteries 24 pack102K/yr
  • duracell c batteries74K/yr
  • c batteries 24 + pack37K/yr
  • duracell c6K/yr
  • c batteries bulk7K/yr
  • c batteries duracell4K/yr
  • c batteries 48 pack4K/yr
  • duracell c batteries 12 pack4K/yr
  • duracell batteries c3K/yr
  • c batteries 24 pack prime2K/yr

Reviews and returns

What reviews say buyers love and hate about Duracell C Batteries

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Battery Life”
40%of negative reviews mention “Battery Life”
0.5%of orders come back
“Batteries are terrible”
A buyer, on “Battery Life”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Duracell C Batteries questions

Answered from the same tracked data.