Is duracell 312 hearing aid batteries profitable to sell on Amazon United States?

The niche generates $429K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the duracell 312 hearing aid batteries niche?

3 brands and 57 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in duracell 312 hearing aid batteries?

Top complaints mined from reviews: Ease Of Use, Battery Life, Advertised Vs Actual Product. The return rate is 1.3%.

What does it cost to enter the duracell 312 hearing aid batteries niche?

Listings span $11.06–$58.89; the average listing price is $26.06 (sweet spot $15–$100). The average incumbent carries 11,264 reviews — the moat a new listing must climb.

duracell 312 hearing aid batteries

Worth a look

Shows searches that convert (12.5% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$26.06

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$11.06–$58.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Market size

Good$429K

$429K/yr · 131K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Review moat

Bad11,264.42

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, duracell 312 hearing aid batteries is a $429K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

duracell 312 hearing aid batteries market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: $521K–$652K; units × avg price
Conversion rate: 12.5%
Avg BSR: #78
Page quality: 0%
Prime: 58%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

DURACELL94%
Amazon Basics4%
Granicell2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 46 weeks — -12.2% search growth over the last 90 days.

Open Trend

Top duracell 312 hearing aid batteries search terms

duracell 312 hearing aid batteries58K/yr -14.8%13.8% conv.
duracell hearing aid batteries size 31221K/yr -4.5%10.5% conv.
duracell activair 312 hearing aid batteries 10 pack14K/yr -18.2%12.2% conv.
312 hearing aid batteries duracell12K/yr -2.9%10.1% conv.
duracell 3127K/yr -9.7%12.2% conv.
hearing aid batteries size 312 duracell7K/yr -27.2%8.5% conv.
duracell hearing aid batteries5K/yr -8.0%9.0% conv.
duracell hearing aid batteries 3124K/yr +13.1%12.0% conv.
duracell 312 batteries4K/yr -18.3%11.0% conv.

All search terms

Top duracell 312 hearing aid batteries products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Duracell Hearing Aid Batteries Size 312 60 Count (Pack of 1) batteries

DURACELL$25.254.4★30,742 rev

Duracell Activair Easy Tab Size 312 (40 batteries)

DURACELL$26.073.9★682 rev

Duracell Hearing Aid Batteries Brown Size 312 32 Count Pack 312A Size Hearing Aid Battery with Long-Lasting Power Extra-Long EasyTab Install for Hearing Aid Devices

DURACELL$23.004.6★902 rev

Duracell Activair Hearing Aid Batteries Size 312 (80 Batteries) Brown

DURACELL$28.954.4★30,742 rev

Duracell DA312B8ZM09 Easy Tab Hearing Aid Zinc Air Battery Pack 312 Size 1.4V 175 mAh Capacity (Case of 6 Cards 8 Unit per Card)

DURACELL$58.894.4★269 rev

Newest

by launch date

Granicell Hearing Aid Batteries Size 312 Long Lasting Zinc-Air Batteries 1.45 Volt Easy to Open Mercury and Cadmium Free 60 Count

Granicell$21.2662 rev

10mo ago

Duracell Hearing Aid Batteries Brown Size 312 32 Count Pack 312A Size Hearing Aid Battery with Long-Lasting Power Extra-Long EasyTab Install for Hearing Aid Devices

DURACELL$23.00902 rev

3y ago

Duracell Hearing Aid Batteries Size 312 Pack 96 Batteries

DURACELL$40.86282 rev

5y ago

Duracell Hearing Aid Size 312 Batteries 32 Count

DURACELL$18.511,380 rev

9y ago

Amazon Basics 60-Pack Hearing Aid Batteries Size 312 1.45 Volt Zinc Air Technology Long-Lasting 4-Year Shelf Life Mercury Free Brown Tab Child-Safe Package

Amazon Basics$16.0030,336 rev

10y ago

What buyers say about duracell 312 hearing aid batteries

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life39%

“Long lasting battery”

Ease Of Use14%

“easy to handle”

Quality-Overall9%

“Excellent product”

Value For Money8%

“Can't beat the price”

Advertised Vs Actual Product4%

“Item exactly as described”

Durability4%

“are very durable”

Size-Overall1%

“They also fit properly in the hearing aids”

Efficiency1%

“Great improvement”

Portability1%

“easy to carry”

Safety Standards1%

“They are child proof and Senior proof”

What buyers complain about

Ease Of Use28%

“Difficult to Open”

Battery Life25%

“Bad Batteries”

Advertised Vs Actual Product15%

“Not as described”

Durability5%

“two of them died after 15 minutes”

Quality-Overall4%

“Bad quality”

Size-Overall2%

“These are too small”

Value For Money2%

“More expensive,”

Charging1%

“some are so poorly charged the last 10 minutes”

Functionality-Overall1%

“Some batteries work and others dont”

Design-Overall1%

“poor package design”

Top return reasons

Advertised Vs Actual Product45%

Size-Overall24%

Ease Of Use14%

Battery Life4%

Value For Money2%

Functionality-Overall2%

Compatibility-Overall1%

Dispensing Mechanism1%

Joint Pain1%

Durability1%

Common questions

Is duracell 312 hearing aid batteries profitable to sell on Amazon United States?: The niche generates $429K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the duracell 312 hearing aid batteries niche?: 3 brands and 57 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in duracell 312 hearing aid batteries?: Top complaints mined from reviews: Ease Of Use, Battery Life, Advertised Vs Actual Product. The return rate is 1.3%.
What does it cost to enter the duracell 312 hearing aid batteries niche?: Listings span $11.06–$58.89; the average listing price is $26.06 (sweet spot $15–$100). The average incumbent carries 11,264 reviews — the moat a new listing must climb.