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Duracell 312 Hearing Aid Batteries

Maybe

Buyers convert on 12.5% of searches. But the top 5 brands take 100% of clicks, so Duracell 312 Hearing Aid Batteries is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$429K/yr131K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
73%top-5 click share · 3 brands · 57 sellers

Flapen Score

Duracell 312 Hearing Aid Batteries against its category

The dotted line is the Health & Household average. Past it, Duracell 312 Hearing Aid Batteries is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duracell 312 Hearing Aid Batteries market on Amazon at a glance

Shoppers on Amazon United States searched for Duracell 312 Hearing Aid Batteries 131K times last year and spent an estimated $429K. All 3 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $429K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
12.5%
Market size, estimated
$429Ka year
Top search term
duracell 312 hearing aid batteries58K searches a year

02 · Price

A sale here is worth $26.06.

Listings sell for $26.06 on average, from $11.06 to $58.89. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $26.06 that is $39K to $52K a year per listing.

Average price
$26.06inside the $15 to $100 sweet spot
Price range
$11.06–$58.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$39K–$52K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Hearing Aids, Amplifiers & Accessories. It carries 11,264 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
58%
Out of stock, average day
0.0%
Average rank
#78in Hearing Aids, Amplifiers & Accessories
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
11,264per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Duracell 312 Hearing Aid Batteries products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 24%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Duracell 312 Hearing Aid Batteries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Search terms

Top Duracell 312 Hearing Aid Batteries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duracell 312 hearing aid batteries58K/yr
  • duracell hearing aid batteries size 31221K/yr
  • duracell activair 312 hearing aid batteries 10 pack14K/yr
  • 312 hearing aid batteries duracell12K/yr
  • duracell 3127K/yr
  • hearing aid batteries size 312 duracell7K/yr
  • duracell hearing aid batteries5K/yr
  • duracell hearing aid batteries 3124K/yr
  • duracell 312 batteries4K/yr

Reviews and returns

What reviews say buyers love and hate about Duracell 312 Hearing Aid Batteries

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Battery Life”
28%of negative reviews mention “Ease Of Use”
1.3%of orders come back
“Difficult to Open”
A buyer, on “Ease Of Use”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Duracell 312 Hearing Aid Batteries questions

Answered from the same tracked data.