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Duracell 1632

Fail

The top 5 brands take 100% of clicks, so Duracell 1632 is a Fail.

Flapen Score
33
33 / 100
Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 49
Market size
$60K/yr22K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
84%top-5 click share · 5 brands · 40 sellers

Flapen Score

Duracell 1632 against its category

The dotted line is the Health & Household average. Past it, Duracell 1632 is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duracell 1632 market on Amazon at a glance

Shoppers on Amazon United States searched for Duracell 1632 22K times last year and spent an estimated $60K. All 5 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 26.1% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 26.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
26.1%
Market size, estimated
$60Ka year
Peak month
January1.5× the quietest month
Top search term
duracell 16327K searches a year

02 · Price

A sale here is worth $10.49.

Listings sell for $10.49 on average, from $3.83 to $22.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.49 that is $3K to $5K a year per listing.

Average price
$10.49under the $15 to $100 sweet spot
Price range
$3.83–$22.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #718 within Household Batteries. It carries 11,339 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#718in Household Batteries
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
11,339per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Duracell 1632 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 220%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Duracell 1632 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Prime Day '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Duracell 1632 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duracell 16327K/yr
  • duracell 1632 battery4K/yr
  • energizer 1632 lithium battery4K/yr
  • duracell cr16324K/yr
  • duracell 1632 lithium coin battery pack of 42K/yr

Reviews and returns

What reviews say buyers love and hate about Duracell 1632

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Battery Life”
46%of negative reviews mention “Battery Life”
0.2%of orders come back
“Batteries don't last long”
A buyer, on “Battery Life”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Duracell 1632 questions

Answered from the same tracked data.