Duracell 1632
FailThe top 5 brands take 100% of clicks, so Duracell 1632 is a Fail.
- Flapen Score
- 33 / 100Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 4933
- Market size
- $60K/yr22K searches / yr
- 90-day growth
- -20.6%search demand this quarter
- Competition
- 84%top-5 click share · 5 brands · 40 sellers
Flapen Score
Duracell 1632 against its category
The dotted line is the Health & Household average. Past it, Duracell 1632 is stronger. Inside it, weaker.
Market
The Duracell 1632 market on Amazon at a glance
Shoppers on Amazon United States searched for Duracell 1632 22K times last year and spent an estimated $60K. All 5 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 26.1% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 26.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- -20.6%
- Conversion, latest week
- 26.1%
- Market size, estimated
- $60Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- duracell 16327K searches a year
02 · Price
A sale here is worth $10.49.
Listings sell for $10.49 on average, from $3.83 to $22.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.49 that is $3K to $5K a year per listing.
- Average price
- $10.49under the $15 to $100 sweet spot
- Price range
- $3.83–$22.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #718 within Household Batteries. It carries 11,339 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #718in Household Batteries
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 11,339per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Duracell 1632 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Brand 171%
- Brand 220%
- Brand 35%
- Brand 42%
- Brand 52%
- Open — no brand owns it (0%)
Demand
Duracell 1632 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Duracell 1632 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- duracell 16327K/yr
- duracell 1632 battery4K/yr
- energizer 1632 lithium battery4K/yr
- duracell cr16324K/yr
- duracell 1632 lithium coin battery pack of 42K/yr
Reviews and returns
What reviews say buyers love and hate about Duracell 1632
We read the reviews and the return reasons for every product selling here.
“Batteries don't last long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Duracell 1632 questions
Answered from the same tracked data.









