Is durable heart profitable to sell on Amazon United States?

The niche generates $275K/yr across 3 tracked products. 90-day search growth is -49.1%. Flapen's verdict: Skip it (47/100).

How competitive is the durable heart niche?

1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for durable heart peak?

Demand peaks in Jan–Aug–Sep–Oct–Nov; the busiest month runs 3.5× the quietest.

What does it cost to enter the durable heart niche?

Listings span $38.80–$131.25; the average listing price is $72.91 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.

durable heart

Skip it

Soft demand (-49.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$72.91

avg listing price — sweet spot $15–$100

Review moat

Great342.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$38.80–$131.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$275K

$275K/yr · 22K searches

Growth

Bad-49.1%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, durable heart is a $275K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Sep–Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

durable heart market data

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: $146K–$182K; units × avg price
Conversion rate: 17.0%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 1.1%
Avg brand age: 51 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Durable100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -49.1% search growth over the last 90 days.

Peak months: Jan, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.5×

Open Trend

Top durable heart search terms

durable heart9K/yr -35.4%17.9% conv.
durable heart citrus bergamot12K/yr -67.9%15.6% conv.
durable heart citrus bergamot extract 1000mg661/yr +28.9%10.2% conv.

All search terms

Top durable heart products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Durable Heart 1 000 mg Extra-Strength Bergamonte Citrus Bergamot & Olive Leaf Extract + Non-GMO Vitamin C - Natural Heart Supplements Healthy Cholesterol Support - Made in USA (1 Bottle)

Durable$48.674.2★386 rev

Durable Red Yeast Rice - Enhanced with CoQ10 Extra Strength Cholesterol Management Heart Health Healthy Blood Flow - 600mg Organic Red Yeast Rice + 50 mg KanekaQ10 CoQ10 - (60 Count (Pack of 1))

Durable$38.804.4★255 rev

Durable Heart - Extra-Strength 1000 mg Bergamonte Citrus Bergamot + Olive Leaf Extract +Non-GMO Vitamin C Natural Heart Health Supplement for Healthy Cholesterol Support Made in the USA (3 Bottle)

Durable$131.254.2★386 rev

Newest

by launch date

Durable Red Yeast Rice - Enhanced with CoQ10 Extra Strength Cholesterol Management Heart Health Healthy Blood Flow - 600mg Organic Red Yeast Rice + 50 mg KanekaQ10 CoQ10 - (60 Count (Pack of 1))

Durable$38.80255 rev

1y ago

Durable Heart - Extra-Strength 1000 mg Bergamonte Citrus Bergamot + Olive Leaf Extract +Non-GMO Vitamin C Natural Heart Health Supplement for Healthy Cholesterol Support Made in the USA (3 Bottle)

Durable$131.25386 rev

2y ago

Durable Heart 1 000 mg Extra-Strength Bergamonte Citrus Bergamot & Olive Leaf Extract + Non-GMO Vitamin C - Natural Heart Supplements Healthy Cholesterol Support - Made in USA (1 Bottle)

Durable$48.67386 rev

3y ago

Common questions

Is durable heart profitable to sell on Amazon United States?: The niche generates $275K/yr across 3 tracked products. 90-day search growth is -49.1%. Flapen's verdict: Skip it (47/100).
How competitive is the durable heart niche?: 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for durable heart peak?: Demand peaks in Jan–Aug–Sep–Oct–Nov; the busiest month runs 3.5× the quietest.
What does it cost to enter the durable heart niche?: Listings span $38.80–$131.25; the average listing price is $72.91 (sweet spot $15–$100). The average incumbent carries 342 reviews — the moat a new listing must climb.