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Durable Heart

Fail

Demand is soft, at -49.1% this quarter, so Durable Heart is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$275K/yr22K searches / yr
90-day growth
-49.1%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Durable Heart against its category

The dotted line is the Health & Household average. Past it, Durable Heart is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Durable Heart market on Amazon at a glance

Shoppers on Amazon United States searched for Durable Heart 22K times last year and spent an estimated $275K. One brand takes every click. Demand peaks in Jan–Aug–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 17.0% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $275K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-49.1%
Conversion, latest week
17.0%
Market size, estimated
$275Ka year
Peak month
November3.5× the quietest month
Top search term
durable heart9K searches a year

02 · Price

A sale here is worth $72.91.

Listings sell for $72.91 on average, from $38.80 to $131.25. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $72.91 that is $18K to $36K a year per listing.

Average price
$72.91inside the $15 to $100 sweet spot
Price range
$38.80–$131.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$18K–$36K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #48 within Olive Leaf. It carries 342 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#48in Olive Leaf
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
342per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Durable Heart products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Durable Heart search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.5×

Search terms

Top Durable Heart search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • durable heart9K/yr
  • durable heart citrus bergamot12K/yr
  • durable heart citrus bergamot extract 1000mg661/yr

FAQ

Common Durable Heart questions

Answered from the same tracked data.