Dude
FailThe top 5 products take 100% of clicks, so Dude is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $493K/yr141K searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 100%top-5 click share · 5 brands · 11 sellers
Flapen Score
Dude against its category
The dotted line is the Health & Household average. Past it, Dude is stronger. Inside it, weaker.
Market
The Dude market on Amazon at a glance
Shoppers on Amazon United States searched for Dude 141K times last year and spent an estimated $493K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 15.9% of those searches ended in a purchase.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $493K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 15.9%
- Market size, estimated
- $493Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- dude bombs83K searches a year
02 · Price
A sale here is worth $22.07.
Listings sell for $22.07 on average, from $10.97 to $52.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 4,000 to 5,000 of them. At $22.07 that is $88K to $110K a year per listing.
- Average price
- $22.07inside the $15 to $100 sweet spot
- Price range
- $10.97–$52.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $88K–$110K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #350 within Air Fresheners. It carries 3,994 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 27.7%
- Average rank
- #350in Air Fresheners
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 3,994per listing
- Listings tracked
- 5
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Dude products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 173%
- Brand 213%
- Brand 36%
- Brand 44%
- Brand 54%
Demand
Dude search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Dude search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dude bombs83K/yr
- dude bombs toilet pods15K/yr
- plop star15K/yr
- plop star toilet tablets4K/yr
- dude bomb2K/yr
- deuce drops toilet tablets14K/yr
- plop star tablets1K/yr
- deuce drops toilet7K/yr
Reviews and returns
What reviews say buyers love and hate about Dude
We read the reviews and the return reasons for every product selling here.
“No smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dude questions
Answered from the same tracked data.









