Dual Flame Lighter

Shoppers searched for this 579K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $580K a year.

Searches, last 12 months

579K

Growth, 90 days vs prior 90

+8.2%

Conversion, latest week

5.6%

Market size, estimated

$580Ka year

Peak month

December1.9× the quietest month

Top search term

zippo butane insert167K searches a year

Listings sell for $18.00 on average, from $11.74 to $29.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $18.00 that is $18K to $23K a year per listing.

Average price

$18.00inside the $15 to $100 sweet spot

Price range

$11.74–$29.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$18K–$23K

Returns

1.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #220 within Lighters & Matches. It carries 4,040 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

83%

Out of stock, average day

11.2%

Average rank

#220in Lighters & Matches

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

4,040per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months