dual flame lighter
Worth a lookShows low returns (1.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$18.00avg listing price — sweet spot $15–$100
Price range
Great$11.74–$29.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$580K$580K/yr · 579K searches
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,039.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dual flame lighter is a $580K/yr Amazon United States market (579K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
dual flame lighter market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $540K–$720K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #220
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 89%
- Out of stock
- 11.2%
- Avg brand age
- 40 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
55
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Zippo89%
- yusud5%
- Hat Shark4%
- coldown3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top dual flame lighter search terms
- zippo butane insert167K/yr
- zippo insert180K/yr
- zippo lighter insert44K/yr
- zippo inserts24K/yr
- dual flame lighter25K/yr
- butane zippo insert17K/yr
- zippo torch insert22K/yr
- zippo yellow flame butane insert8K/yr
- thunderbird zippo insert10K/yr
- zippo insert butane13K/yr
Top dual flame lighter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zippo Lighter Inserts
Zippo$17.054.3★26,708 rev
Zippo Butane Lighter Insert - Yellow Flame
Zippo$17.544.2★3,977 rev
Zippo 65826 Butane Lighter Insert - Single Torch Chrome
Zippo$17.064.2★15,375 rev
Zippo High Polish Blue Double Arc Rechargeable Lighter Insert - Everyday Use Outdoor Camping Flip-Top Lighters
Zippo$24.894.0★35 rev
Zippo Butane Insert Gift Set
Zippo$20.504.3★749 rev
Newest
by launch dateZippo High Polish Blue Double Arc Rechargeable Lighter Insert - Everyday Use Outdoor Camping Flip-Top Lighters
Zippo$24.8935 rev
Zippo High Polish Blue Butane Lighter Insert - Double Torch
Zippo$18.963,977 rev
Zippo Single Torch Butane Lighter Insert
Zippo$16.323,977 rev
Zippo Double Torch Butane Lighter Insert
Zippo$19.133,977 rev
YUSUD Butane Lighter Insert Butane Refillable Lighters Dual Torch Jet Flame & Yellow Soft Flame Best Unique Lighters for Men Women (No Included Fuel)
yusud$12.99328 rev
Trending
90-day click momentumZippo High Polish Blue Double Arc Rechargeable Lighter Insert - Everyday Use Outdoor Camping Flip-Top Lighters
Zippo$24.894.0★
Zippo Black Ice Lighter & Pipe Insert
Zippo$29.084.7★
Zippo Lighter Inserts
Zippo$17.054.3★
Zippo 65826 Butane Lighter Insert - Single Torch Chrome
Zippo$17.064.2★
Zippo Butane Lighter Insert - Refillable - Adjustable & Odorless Yellow Flame - Clean Burning - Fits All Regular-Sized Cases - Metal Construction - Silver
Zippo$18.864.1★
What buyers say about dual flame lighter
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“It is made beautifully”
“Ease of use”
“As advertised”
“Well worth it”
“the flames light up reliably”
“The design is great”
“Works like it should”
“lasting pretty well”
“Doesnt leak”
What buyers complain about
“DOES NOT FUNCTION”
“I guess poor quality control”
“Does not last”
“the item does not fit the case properly”
“the lighter fails to ignite”
“High price”
“trouble”
“was leaking gas”
“The thing doesn't even hiss anymore when you hold down the button”
“Wish they'd tell you this in their sparse manual”
Top return reasons
Common questions
- Is dual flame lighter profitable to sell on Amazon United States?
- The niche generates $580K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the dual flame lighter niche?
- 4 brands and 55 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dual flame lighter?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 1.4%.
- When does demand for dual flame lighter peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the dual flame lighter niche?
- Listings span $11.74–$29.08; the average listing price is $18.00 (sweet spot $15–$100). The average incumbent carries 4,040 reviews — the moat a new listing must climb.