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Dry Nose Relief

Fail

Demand is soft, at -38.3% this quarter, so Dry Nose Relief is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$867K/yr444K searches / yr
90-day growth
-38.3%search demand this quarter
Competition
72%top-5 click share · 9 brands · 78 sellers

Flapen Score

Dry Nose Relief against its category

The dotted line is the Health & Household average. Past it, Dry Nose Relief is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Nose Relief market on Amazon at a glance

Shoppers on Amazon United States searched for Dry Nose Relief 444K times last year and spent an estimated $867K. The top 5 brands take 91% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 19.0% of those searches ended in a purchase.

Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $867K a year.

Searches, last 12 months
444K
Growth, 90 days vs prior 90
-38.3%
Conversion, latest week
19.0%
Market size, estimated
$867Ka year
Top search term
ayr saline nasal spray mist89K searches a year

02 · Price

A sale here is worth $10.27.

Listings sell for $10.27 on average, from $3.16 to $19.67. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $10.27 that is $41K to $51K a year per listing.

Average price
$10.27under the $15 to $100 sweet spot
Price range
$3.16–$19.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
$41K–$51K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #211 within Allergy, Sinus & Asthma. It carries 7,395 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#211in Allergy, Sinus & Asthma
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
7,395per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Dry Nose Relief products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

$0$87K$173K$260K$347K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

78

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

6%

  • AYR66%
  • Boroleum8%
  • NeilMed7%
  • Aquegel5%
  • Amazon Basic Care4%
  • INSTACURE3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Dry Nose Relief search demand

Weekly searches over the year. Pick a range.

25K15KMar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Dry Nose Relief search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ayr saline nasal spray mist89K/yr
  • dry nose relief46K/yr
  • nasal moisturizer for inside nose46K/yr
  • nasal moisturizer37K/yr
  • nose moisturizer32K/yr
  • dry nose22K/yr
  • ayr saline nasal mist19K/yr
  • boroleum nasal ointment20K/yr
  • ayr nasal spray14K/yr
  • dry nose moisturizer15K/yr

FAQ

Common Dry Nose Relief questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data