Skip to content

Dry Mouth Toothpaste

Fail

The top 5 products take 100% of clicks, so Dry Mouth Toothpaste is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$1.5M/yr299K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
100%top-5 click share · 2 brands · 51 sellers

Flapen Score

Dry Mouth Toothpaste against its category

The dotted line is the Health & Household average. Past it, Dry Mouth Toothpaste is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Mouth Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for Dry Mouth Toothpaste 299K times last year and spent an estimated $1.5M. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 27.5% of those searches ended in a purchase.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 27.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
299K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
27.5%
Market size, estimated
$1.5Ma year
Peak month
November2.0× the quietest month
Top search term
biotene toothpaste183K searches a year

02 · Price

A sale here is worth $17.65.

Listings sell for $17.65 on average, from $6.75 to $39.43. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 30,000 to 40,000 of them. At $17.65 that is $530K to $706K a year per listing.

Average price
$17.65inside the $15 to $100 sweet spot
Price range
$6.75–$39.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
30,000–40,000
Revenue per listing a year
$530K–$706K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #187 within Toothpaste. It carries 6,331 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#187in Toothpaste
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
6,331per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Dry Mouth Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 27%

Demand

Dry Mouth Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Dry Mouth Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biotene toothpaste183K/yr
  • dry mouth toothpaste30K/yr
  • biotene toothpaste dry mouth15K/yr
  • dry mouth toothpaste for adults11K/yr
  • biotin toothpaste8K/yr
  • biotene dry mouth toothpaste9K/yr
  • biotene toothpaste fresh mint4K/yr
  • toothpaste for dry mouth8K/yr
  • biotin toothpaste for dry mouth7K/yr
  • biotene fluoride toothpaste4K/yr

Reviews and returns

What reviews say buyers love and hate about Dry Mouth Toothpaste

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Moist/Dry”
22%of negative reviews mention “Moist/Dry”
0.2%of orders come back
“I have severe dry mouth”
A buyer, on “Moist/Dry”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dry Mouth Toothpaste questions

Answered from the same tracked data.