Dry Mouth Toothpaste
FailThe top 5 products take 100% of clicks, so Dry Mouth Toothpaste is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $1.5M/yr299K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 51 sellers
Flapen Score
Dry Mouth Toothpaste against its category
The dotted line is the Health & Household average. Past it, Dry Mouth Toothpaste is stronger. Inside it, weaker.
Market
The Dry Mouth Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Dry Mouth Toothpaste 299K times last year and spent an estimated $1.5M. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 27.5% of those searches ended in a purchase.
Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 27.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 299K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 27.5%
- Market size, estimated
- $1.5Ma year
- Peak month
- November2.0× the quietest month
- Top search term
- biotene toothpaste183K searches a year
02 · Price
A sale here is worth $17.65.
Listings sell for $17.65 on average, from $6.75 to $39.43. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 30,000 to 40,000 of them. At $17.65 that is $530K to $706K a year per listing.
- Average price
- $17.65inside the $15 to $100 sweet spot
- Price range
- $6.75–$39.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $530K–$706K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #187 within Toothpaste. It carries 6,331 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #187in Toothpaste
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 6,331per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Dry Mouth Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
51
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 193%
- Brand 27%
Demand
Dry Mouth Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Dry Mouth Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biotene toothpaste183K/yr
- dry mouth toothpaste30K/yr
- biotene toothpaste dry mouth15K/yr
- dry mouth toothpaste for adults11K/yr
- biotin toothpaste8K/yr
- biotene dry mouth toothpaste9K/yr
- biotene toothpaste fresh mint4K/yr
- toothpaste for dry mouth8K/yr
- biotin toothpaste for dry mouth7K/yr
- biotene fluoride toothpaste4K/yr
Reviews and returns
What reviews say buyers love and hate about Dry Mouth Toothpaste
We read the reviews and the return reasons for every product selling here.
“I have severe dry mouth”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dry Mouth Toothpaste questions
Answered from the same tracked data.









