Skip to content

Dry Mouth Spray

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 94% of clicks, so Dry Mouth Spray is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$1.5M/yr602K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
64%top-5 click share · 7 brands · 63 sellers

Flapen Score

Dry Mouth Spray against its category

The dotted line is the Health & Household average. Past it, Dry Mouth Spray is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Mouth Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Dry Mouth Spray 602K times last year and spent an estimated $1.5M. The top 5 brands take 94% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 602K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
602K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
14.5%
Market size, estimated
$1.5Ma year
Peak month
May1.5× the quietest month
Top search term
dry mouth spray174K searches a year

02 · Price

A sale here is worth $17.08.

Listings sell for $17.08 on average, from $6.75 to $33.71. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $17.08 that is $85K to $102K a year per listing.

Average price
$17.08inside the $15 to $100 sweet spot
Price range
$6.75–$33.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$85K–$102K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #33 within Dry Mouth Relief. It carries 3,613 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
67%
Out of stock, average day
1.7%
Average rank
#33in Dry Mouth Relief
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,613per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Dry Mouth Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

63

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

2%

  • Brand 136%
  • Brand 236%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Dry Mouth Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dry Mouth Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dry mouth spray174K/yr
  • biotene spray for dry mouth115K/yr
  • biotene spray54K/yr
  • biotene dry mouth spray42K/yr
  • all day dry mouth spray40K/yr
  • allday dry mouth spray - maximum strength xylitol24K/yr
  • dry mouth spray for adults20K/yr
  • all day12K/yr
  • biotene mouth spray11K/yr
  • biotene dry mouth moisture spray6K/yr

Reviews and returns

What reviews say buyers love and hate about Dry Mouth Spray

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Moist/Dry”
23%of negative reviews mention “Moist/Dry”
0.3%of orders come back
“there is no moisture in my mouth”
A buyer, on “Moist/Dry”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dry Mouth Spray questions

Answered from the same tracked data.