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Dry Mouth Mouthwash

Fail

The top 5 brands take 100% of clicks, so Dry Mouth Mouthwash is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$2.8M/yr1.1M searches / yr
90-day growth
+0.3%search demand this quarter
Competition
74%top-5 click share · 4 brands · 77 sellers

Flapen Score

Dry Mouth Mouthwash against its category

The dotted line is the Health & Household average. Past it, Dry Mouth Mouthwash is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Mouth Mouthwash market on Amazon at a glance

Shoppers on Amazon United States searched for Dry Mouth Mouthwash 1.1M times last year and spent an estimated $2.8M. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 22.6% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
22.6%
Market size, estimated
$2.8Ma year
Peak month
April1.2× the quietest month
Top search term
biotene dry mouth oral rinse427K searches a year

02 · Price

A sale here is worth $11.43.

Listings sell for $11.43 on average, from $4.74 to $21.30. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 25,000 to 30,000 of them. At $11.43 that is $286K to $343K a year per listing.

Average price
$11.43under the $15 to $100 sweet spot
Price range
$4.74–$21.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
25,000–30,000
Revenue per listing a year
$286K–$343K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Dry Mouth Relief. It carries 9,500 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Dry Mouth Relief
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
9,500per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Dry Mouth Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 27%
  • Brand 35%
  • Brand 44%

Demand

Dry Mouth Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Dry Mouth Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biotene dry mouth oral rinse427K/yr
  • biotene262K/yr
  • dry mouth mouthwash122K/yr
  • act dry mouth mouthwash40K/yr
  • biotene mouthwash57K/yr
  • biotene dry mouth35K/yr
  • dry mouth rinse21K/yr
  • mouthwash for dry mouth21K/yr
  • biotin mouthwash for dry mouth15K/yr
  • therabreath dry mouth15K/yr

Reviews and returns

What reviews say buyers love and hate about Dry Mouth Mouthwash

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Moist/Dry”
24%of negative reviews mention “Moist/Dry”
0.3%of orders come back
“Dry mouth”
A buyer, on “Moist/Dry”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dry Mouth Mouthwash questions

Answered from the same tracked data.