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Dry Mouth Lozenges

Pass

Dry Mouth Lozenges scores 65 out of 100, a Pass. Shoppers spend an estimated $6.3M a year here, demand is soft, at -1.0% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 14,768 Health & Household niches · +16 vs the category median of 49
Market size
$6.3M/yr2.3M searches / yr
90-day growth
-1.0%search demand this quarter
Competition
43%top-5 click share · 10 brands · 86 sellers

Flapen Score

Dry Mouth Lozenges against its category

The dotted line is the Health & Household average. Past it, Dry Mouth Lozenges is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Mouth Lozenges market on Amazon at a glance

Shoppers on Amazon United States searched for Dry Mouth Lozenges 2.3M times last year and spent an estimated $6.3M. The top 5 brands take 93% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 17.6% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.3M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
17.6%
Market size, estimated
$6.3Ma year
Peak month
May1.6× the quietest month
Top search term
dry mouth lozenges418K searches a year

02 · Price

A sale here is worth $15.81.

Listings sell for $15.81 on average, from $4.00 to $43.28. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $15.81 that is $158K to $198K a year per listing.

Average price
$15.81inside the $15 to $100 sweet spot
Price range
$4.00–$43.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
10,000–12,500
Revenue per listing a year
$158K–$198K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Dry Mouth Relief. It carries 7,449 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#23in Dry Mouth Relief
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
7,449per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Dry Mouth Lozenges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

86

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

43%

Top 20: 91%

Open market

5%

  • Brand 146%
  • Brand 219%
  • Brand 318%
  • Brand 46%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (4 brands, 5%)

Demand

Dry Mouth Lozenges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Dry Mouth Lozenges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dry mouth lozenges418K/yr
  • dry mouth products381K/yr
  • xylimelts for dry mouth309K/yr
  • dry mouth319K/yr
  • xylimelts160K/yr
  • therabreath lozenges79K/yr
  • dry mouth mints129K/yr
  • biotene lozenges99K/yr
  • xylimelts for dry mouth night time68K/yr
  • act dry mouth lozenges67K/yr

Reviews and returns

What reviews say buyers love and hate about Dry Mouth Lozenges

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Moist/Dry”
18%of negative reviews mention “Moist/Dry”
0.2%of orders come back
“No moisture”
A buyer, on “Moist/Dry”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dry Mouth Lozenges questions

Answered from the same tracked data.