Dry Eye Treatment
FailShoppers spend an estimated $33K a year here, so Dry Eye Treatment is a Fail.
- Flapen Score
- 38 / 100Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 4938
- Market size
- $33K/yr37K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 68%top-5 click share · 12 brands · 139 sellers
Flapen Score
Dry Eye Treatment against its category
The dotted line is the Health & Household average. Past it, Dry Eye Treatment is stronger. Inside it, weaker.
Market
The Dry Eye Treatment market on Amazon at a glance
Shoppers on Amazon United States searched for Dry Eye Treatment 37K times last year and spent an estimated $33K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $33Ka year
- Peak month
- January10.7× the quietest month
- Top search term
- blink triple care6K searches a year
02 · Price
A sale here is worth $13.55.
Listings sell for $13.55 on average, from $3.53 to $24.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $13.55 that is $3K to $7K a year per listing.
- Average price
- $13.55under the $15 to $100 sweet spot
- Price range
- $3.53–$24.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Eye Health. It carries 14,566 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #61in Eye Health
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 14,566per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 100 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 100 months
Products
Top Dry Eye Treatment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
139
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
16%
- Brand 150%
- Brand 211%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (6 brands, 16%)
Demand
Dry Eye Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.7×
Search terms
Top Dry Eye Treatment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blink triple care6K/yr
- eye drops for burning eyes5K/yr
- burning eyes relief5K/yr
- eye drops for dry itchy eyes4K/yr
- eye drops for pain relief4K/yr
- boric acid eye drops3K/yr
- blink triple care lubricating eye drops7K/yr
- eye drops for mucus discharge4K/yr
Reviews and returns
What reviews say buyers love and hate about Dry Eye Treatment
We read the reviews and the return reasons for every product selling here.
“Felt burning sensation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dry Eye Treatment questions
Answered from the same tracked data.