dry erase wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.97avg listing price — sweet spot $15–$100
Price range
Good$3.62–$32.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$202K$202K/yr · 75K searches
Review moat
Okay3,078.11avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dry erase wipes is a $202K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dry erase wipes market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $255K–$339K
- units × avg price
- Conversion rate
- 15.8%
- Avg BSR
- #249
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- EXPO61%
- loukin31%
- EXTRIC5%
- Threlaco3%
Demand
Weekly Amazon search volume, last 45 weeks — -10.4% search growth over the last 90 days.Top dry erase wipes search terms
- dry erase wipes14K/yr
- expo wipes12K/yr
- white board wipes10K/yr
- whiteboard wipes8K/yr
- white board cleaner wipes6K/yr
- whiteboard cleaning wipes6K/yr
- expo wipes for white board4K/yr
- dry erase board wipes3K/yr
- dry erase board cleaner wipes3K/yr
- white board cleaning wipes3K/yr
Top dry erase wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EXPO Whiteboard Care Dry Erase Wipes Unscented 50 Count - Home Office Teacher Classroom Supplies
EXPO$7.384.6★2,225 rev
Loukin Whiteboard Cleaning Wipes Dry Erase Board Cleaning Wipes Non-toxic White board Wipes 100 Wipes per Canister
loukin$15.534.4★355 rev
Expo Marker Board Towlettes wipes (3-Pack of 50)
EXPO$28.894.6★93 rev
LOUKIN Dry Erase Wipes Whiteboard Cleaning Wipes Non-Toxic Cleaning Wipes for Whiteboard 50 Wipes Per Pack
loukin$9.704.6★398 rev
EXPO Dry Erase Whiteboard Cleaning Spray 8oz - Calendar Organization Essential Supplies for Office School Classroom Teachers
EXPO$3.624.7★24,031 rev
Newest
by launch date
EXTRIC Whiteboard Cleaner 150 Dry Erase Board Wipes Nontoxic with Refills
EXTRIC$10.7667 rev
Threlaco 3 Pack Dry Erase Wipes 300 Pcs Whiteboard Cleaning Wipes Wet Whiteboard Cleaner Classroom Teacher Supplies 100 Pcs Per Canister
Threlaco$24.7677 rev
Loukin Whiteboard Cleaning Wipes Dry Erase Board Cleaning Wipes Non-toxic White board Wipes 100 Wipes per Canister
loukin$15.53355 rev
Loukin Whiteboard Cleaning Wipes Dry Erase Board Cleaning Wipes Non-toxic Whiteboard Wipes 100 Wipes per Canister 3 Pack
loukin$32.7759 rev
loukin Dry Erase Wipes Whiteboard Cleaning Wipes Non-Toxic Cleaning Wipes for Whiteboard 3 Pack 50 Wipes Per Pack
loukin$19.29398 rev
Trending
90-day click momentumEXPO Whiteboard Care Dry Erase Wipes Unscented 50 Count - Home Office Teacher Classroom Supplies
EXPO$7.384.6★
Loukin Whiteboard Cleaning Wipes Dry Erase Board Cleaning Wipes Non-toxic Whiteboard Wipes 100 Wipes per Canister 3 Pack
loukin$32.774.1★
loukin Dry Erase Wipes Whiteboard Cleaning Wipes Non-Toxic Cleaning Wipes for Whiteboard 3 Pack 50 Wipes Per Pack
loukin$19.294.6★
Loukin Whiteboard Cleaning Wipes Dry Erase Board Cleaning Wipes Non-toxic White board Wipes 100 Wipes per Canister
loukin$15.534.4★
Threlaco 3 Pack Dry Erase Wipes 300 Pcs Whiteboard Cleaning Wipes Wet Whiteboard Cleaner Classroom Teacher Supplies 100 Pcs Per Canister
Threlaco$24.764.2★
What buyers say about dry erase wipes
What buyers praise and complain about, mined from review topics.What buyers love
“The wipes work ok”
“As advertised”
“Works great”
“I'm very pleased with its performance”
“Size is good”
“No weird odors”
“These are cheaper than the regular EXPO wipes”
“It is very easy to use”
“Did a great job at getting off the marker residue that the erasers don't”
“Sprays well”
What buyers complain about
“Does not clean thoroughly”
“Did not work”
“Expensive windex”
“Doesn't remove ghosting stains”
“They leave horrible smudge marks and hardly work”
“like an eraser”
“they dry out”
“Ehhh kind of thin wipes”
“There is no color”
“Garbage product”
Top return reasons
Common questions
- Is dry erase wipes profitable to sell on Amazon United States?
- The niche generates $202K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the dry erase wipes niche?
- 4 brands and 46 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dry erase wipes?
- Top complaints mined from reviews: Ease Of Cleaning, Functionality-Overall, Value For Money. The return rate is 0.2%.
- What does it cost to enter the dry erase wipes niche?
- Listings span $3.62–$32.77; the average listing price is $16.97 (sweet spot $15–$100). The average incumbent carries 3,078 reviews — the moat a new listing must climb.