drumroll protein donuts
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$25.27avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Good$8.59–$31.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,092.08avg incumbent reviews — the moat a new listing must climb
Market size
Good$391K$391K/yr · 298K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, drumroll protein donuts is a $391K/yr Amazon United States market (298K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
drumroll protein donuts market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $379K–$505K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.0%
- Avg brand age
- 56 months
- Avg seller age
- 121 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Legendary Foods67%
- Quest30%
- ONE2%
- REDEFINE1%
Demand
Weekly Amazon search volume, last 36 weeks — -19.1% search growth over the last 90 days.Top drumroll protein donuts search terms
- protein donuts99K/yr
- legendary donuts30K/yr
- legendary protein donuts37K/yr
- quest donuts30K/yr
- protein donut22K/yr
- sugar free donuts14K/yr
- keto donuts12K/yr
- healthy donuts7K/yr
- quest donut9K/yr
- protein doughnuts7K/yr
Top drumroll protein donuts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Legendary Foods High Protein Donuts Glazed Vanilla Low Carb Low Sugar
Legendary Foods$28.904.0★385 rev
Quest Nutrition Bake Shop Chocolate Frosted Donuts 14g Protein Less than 1g Sugar Protein Snack Low Sugar 9 Count
Quest$18.454.1★643 rev
Legendary Foods High Protein Donuts Dipped Chocolate Low Carb Low Sugar
Legendary Foods$28.743.9★385 rev
Legendary Foods High Protein Donuts Crumbly Cinnamon Low Carb Low Sugar
Legendary Foods$28.733.9★436 rev
Quest Nutrition Bake Shop Chocolate Frosted Donuts 14g Protein Less than 1g Sugar Protein Snack Low Sugar 4 Count
Quest$8.594.1★643 rev
Newest
by launch dateQuest Nutrition Bake Shop Chocolate Frosted Donuts 14g Protein Less than 1g Sugar Protein Snack Low Sugar 9 Count
Quest$18.45643 rev
Quest Nutrition Bake Shop Chocolate Frosted Donuts 14g Protein Less than 1g Sugar Protein Snack Low Sugar 4 Count
Quest$8.59643 rev
Legendary Foods High Protein Donuts Dipped Chocolate Low Carb Low Sugar
Legendary Foods$28.74385 rev
Legendary Foods High Protein Donuts Crumbly Cinnamon Low Carb Low Sugar
Legendary Foods$28.73436 rev
Legendary Foods High Protein Donuts Pink Sprinkle Low Carb Low Sugar
Legendary Foods$28.84322 rev
Trending
90-day click momentum
Legendary Foods Protein Pastry Campfire Smores Low Carb/Low Sugar Snack
Legendary Foods$26.724.3★
Quest Nutrition Bake Shop Chocolate Frosted Donuts 14g Protein Less than 1g Sugar Protein Snack Low Sugar 4 Count
Quest$8.594.1★
Quest Nutrition Bake Shop Chocolate Frosted Donuts 14g Protein Less than 1g Sugar Protein Snack Low Sugar 9 Count
Quest$18.454.1★
Quest Nutrition Frosted Cookies Twin Pack Strawberry Cake 1g Sugar 10g Protein 2g Net Carbs Gluten Free 16 Cookies
Quest$17.364.5★
Legendary Foods High Protein Donuts Glazed Vanilla Low Carb Low Sugar
Legendary Foods$28.904.0★
What buyers say about drumroll protein donuts
What buyers praise and complain about, mined from review topics.What buyers love
“Great snack”
“plenty of protein”
“Best Flavor”
“sweet with a clear chocolate note from the frosting”
“Good Quality and Freshness taste, like homemade”
“Has good texture”
“Worth it”
“These are a healthy version for adults”
“Mmmm They arrive fresh”
“Diabetic friendly”
What buyers complain about
“Chemical taste”
“Could be dry”
“Way too expensive”
“Lacks flavor”
“The texture is absolutely terrible”
“way too expensive, high protein”
“Poor Quality Control”
“familiar with artificial sugar / sweetener tastes”
“It was difficult to tell that there was no sugar in the moist, chewy snack”
“They were all moldy and disgusting”
Top return reasons
Common questions
- Is drumroll protein donuts profitable to sell on Amazon United States?
- The niche generates $391K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the drumroll protein donuts niche?
- 4 brands and 22 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in drumroll protein donuts?
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Value For Money. The return rate is 0.0%.
- What does it cost to enter the drumroll protein donuts niche?
- Listings span $8.59–$31.27; the average listing price is $25.27 (sweet spot $15–$100). The average incumbent carries 1,092 reviews — the moat a new listing must climb.