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Drive Rollator

Fail

Prices span $52.08–$749.06, mostly outside the sweet spot, so Drive Rollator is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$1.4M/yr333K searches / yr
90-day growth
+35.3%search demand this quarter
Competition
66%top-5 click share · 7 brands · 40 sellers

Flapen Score

Drive Rollator against its category

The dotted line is the Health & Household average. Past it, Drive Rollator is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drive Rollator market on Amazon at a glance

Shoppers on Amazon United States searched for Drive Rollator 333K times last year and spent an estimated $1.4M. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
333K
Growth, 90 days vs prior 90
+35.3%
Conversion, latest week
1.9%
Market size, estimated
$1.4Ma year
Top search term
drive rollator42K searches a year

02 · Price

A sale here is worth $211.94.

Listings sell for $211.94 on average, from $52.08 to $749.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $211.94 that is $53K to $106K a year per listing.

Average price
$211.94above the $15 to $100 sweet spot
Price range
$52.08–$749.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$53K–$106K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #422 within Mobility Aids & Equipment. It carries 8,291 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#422in Mobility Aids & Equipment
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
8,291per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Drive Rollator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

40

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

2%

  • Brand 182%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Search terms

Top Drive Rollator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drive rollator42K/yr
  • nitro walker36K/yr
  • all terrain walker26K/yr
  • drive nitro rollator walker32K/yr
  • drive medical rollator walker with seat10K/yr
  • bariatric rollator28K/yr
  • bariatric rollator walker with seat16K/yr
  • drive f22 rollator walker19K/yr
  • nitro walkers for seniors with seat18K/yr
  • drive rollator walker14K/yr

Reviews and returns

What reviews say buyers love and hate about Drive Rollator

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Assembly/Installation”
11%of negative reviews mention “Weight Heavy”
5.9%of orders come back
“Heavy and bulky”
A buyer, on “Weight Heavy”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Drive Rollator questions

Answered from the same tracked data.