Dreft Dryer Sheets

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $332K a year.

Searches, last 12 months

145K

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

19.9%

Market size, estimated

$332Ka year

Top search term

dreft dryer sheets42K searches a year

Listings sell for $11.51 on average, from $5.43 to $19.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At $11.51 that is $46K to $58K a year per listing.

Average price

$11.51under the $15 to $100 sweet spot

Price range

$5.43–$19.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

4,000–5,000

Revenue per listing a year

$46K–$58K

Returns

0.2%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Laundry. It carries 3,573 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#17in Laundry

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

3,573per listing

Listings tracked

5

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

73 months