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51

drank

Worth a look

Shows searches that convert (25.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 99Growth 29Conversion 100Competition 21Returns 100Price range 14Avg price 24Brand share 0Review moat 13Quality gap 62

Conversion

Incredible25.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible$7.1M

$7.1M/yr · 3.2M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.80

avg listing price — sweet spot $15–$100

Competition

Bad75%

top-5 click share — a locked-up shelf

Price range

Bad$5.16–$16.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad25,342.55

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, drank is a $7.1M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

drank market data

Units sold / yr
800K–1.0M
avg 50,000–60,000/product
Revenue / yr
$7.0M–$8.8M
units × avg price
Conversion rate
25.4%
Avg BSR
#50
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
55 months
Avg seller age
148 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

118

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Drano78%
  • Liquid-Plumr11%
  • Amazon Basics11%

Demand

Weekly Amazon search volume, last 11 weeks — +3.5% search growth over the last 90 days.
70K50KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Top drank search terms

  • drano1.4M/yr
  • drano max gel clog remover580K/yr
  • draino477K/yr
  • drano max gel117K/yr
  • drano for bathroom sink100K/yr
  • drano hair clog remover74K/yr
  • drano max43K/yr
  • drano for shower drain66K/yr
  • drano max gel clog remover shower/bathtub85K/yr
  • draini45K/yr
All search terms

Top drank products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$353K10%$706K15%$1.1M20%$1.4M1K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about drank

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency19%

“Works perfectly”

Advertised Vs Actual Product14%

“As advertised”

Value For Money12%

“Good value for the money”

Quality-Overall11%

“The overall quality feels reliable”

Ease Of Use9%

“Ease of use”

Jamming/Clogging6%

“Cleared the clog right up”

Instructions/User Manual/Troubleshooting4%

“The instructios are clear”

Ease Of Cleaning4%

“Cleans up everything”

Smell3%

“No notice of a strong chemical smell”

Strength2%

“Powerful stuff”

What buyers complain about

Functionality-Overall34%

“Barely worked”

Jamming/Clogging25%

“they constantly clogged”

Value For Money4%

“Waste of Money”

Smell3%

“Strong odor”

Quality-Overall3%

“Totally garbage”

Leak-Proof3%

“It arrived with leakage”

Advertised Vs Actual Product2%

“False Advertising”

Instructions/User Manual/Troubleshooting2%

“sticking to directions it just didnt do the job”

Strength1%

“Wasnt as strong as they yellow bottle they have”

Natural Resource Wastage1%

“Waste of time money”

Top return reasons

Functionality-Overall27%
Leak-Proof23%
Jamming/Clogging18%
Advertised Vs Actual Product12%
Value For Money3%
Product Condition3%
Smell2%
Compatibility-Overall2%
Size-Overall1%
Instructions/User Manual/Troubleshooting1%

Common questions

Is drank profitable to sell on Amazon United States?
The niche generates $7.1M/yr across 11 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the drank niche?
3 brands and 118 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in drank?
Top complaints mined from reviews: Functionality-Overall, Jamming/Clogging, Value For Money. The return rate is 0.1%.
What does it cost to enter the drank niche?
Listings span $5.16–$16.56; the average listing price is $8.80 (sweet spot $15–$100). The average incumbent carries 25,343 reviews — the moat a new listing must climb.