dragon lighter
Worth a lookShows a sweet-spot price point ($24.97 avg), but a small market ($28K/yr) keeps it on the watch list.
Avg price
Incredible$24.97avg listing price — sweet spot $15–$100
Review moat
Great222.1avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$6.89–$133.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 74K searches
According to Flapen's Amazon United States niche tracking, dragon lighter is a $28K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
dragon lighter market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $37K–$50K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #1,637
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 71%
- Out of stock
- 7.2%
- Avg brand age
- 34 months
- Avg seller age
- 199 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
49
Top-5 brand share
78%
Top 20: 99%
Top-5 click share
28%
Top 20: 70%
Open market
18%
- Zippo46%
- XQBBIDM20%
- Kantion5%
- Bsdurable4%
- Fodana4%
- LcFun3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.7×
Top dragon lighter search terms
- dragon lighter33K/yr
- zippo dragon7K/yr
- dragon zippo6K/yr
- dragon zippo lighter6K/yr
- zippo lighter dragon6K/yr
- dragon torch lighter6K/yr
- zippo dragon lighter4K/yr
- dragon lighters3K/yr
- lighter dragon2K/yr
- dragon lighter torch2K/yr
Top dragon lighter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Torch Lighter Relief Dragon Design Magic Dual Flame Lighter with Adjusting Flames Tool Creative Windproof Lighters Cool Jet Flame Butane Lighter-s Refillable Butane Lighters for Outdoor Indoor
XQBBIDM$13.133.7★248 rev
Magic Dual Flame Dragon Torch Lighter - Windproof Butane Refillable Switchable Jet/Soft Flame (Black Gas Not Included)
Kantion$9.933.8★267 rev
Zippo Lighter: Golden Dragon - Candy Apple Red 79095
Zippo$21.314.6★343 rev
Zippo Dragon Fusion Design 540 Tumbled Brass Pocket Lighter
Zippo$44.024.8★80 rev
Torch Lighter Relief Dragon Design Magic Dual Flame Lighter with Adjusting Flame Tool Creative Windproof Lighter Cool Jet Flame Butane Lighter Refillable Butane Lighter for Outdoor Indoor
XQBBIDM$11.943.7★248 rev
Newest
by launch date
Zippo Lighter: Stone Dragon Design - Black Matte 81713
Zippo$29.607 rev
Torch Lighter Cool Relief Dragon Dual Flame - Windproof Adjustable Jet Flame and Soft Flame Refillable Butane Lighter for Gift Candle BBQ Kitchen Camping (Without Butane)-Black
CYJBAO$13.1939 rev
Zippo Dragon Fusion Design 540 Tumbled Brass Pocket Lighter
Zippo$44.0280 rev
LcFun Electric Lighter USB Rechargeable Dual Arc Plasma Lighter Windproof Flameless Lighters Electronic Lighters with LED Battery Indication Gifts for Men Boyfriend Husband (Dragon Gold)
LcFun$12.401,309 rev
Torch Lighter Relief Dragon Design Magic Dual Flame Lighter with Adjusting FlameTool Cool Windproof Jet Lighters Refillable Butane Lighters for Mens Outdoor Indoor(Without Butane)-Black Dragon
ZOIPPDMS$13.9933 rev
Trending
90-day click momentum
Dragon Lighter Premium Kerosene Soft Flame Lighter with Adjustable Flame Refillable Windproof and Pocket Size for Outdoor Camping Travel and Household Use (Black)
huaben$23.464.4★
Torch Lighter Relief Dragon Design Magic Dual Flame Lighter with Adjusting Flame Tool Creative Windproof Lighter Cool Jet Flame Butane Lighter Refillable Butane Lighter for Outdoor Indoor
XQBBIDM$11.943.7★
LcFun Electric Lighter USB Rechargeable Dual Arc Plasma Lighter Windproof Flameless Lighters Electronic Lighters with LED Battery Indication Gifts for Men Boyfriend Husband (Dragon Gold)
LcFun$12.404.5★
Magic Dragon Dual Flame Windproof Lighter - Adjustable Flame Refillable Butane Gas for Men Women Outdoor Candle - Black
XQBBIDM$15.044.0★
Dragon Candle Lighter - Vintage Portable Antique Reusable Windproof Soft Flame Trench Lighter for Collection/Decorative/Gift/Present (Black)
Generic$25.334.0★
What buyers say about dragon lighter
What buyers praise and complain about, mined from review topics.What buyers love
“It is well made”
“Nice looking lighter”
“love the design”
“Easy charge”
“definetly worth the money”
“was given as a gift”
“works really well”
“BOTH ZIPPO LIGHTERS ACTUALLY GLOWED IN THE DARK”
“works as advertised”
“Easy to use”
What buyers complain about
“Literally never worked”
“broke after a month”
“Poor quality”
“doesn't stay charged long”
“Not worth it”
“the product has leaks”
“The design or whatever is holding it on is crap”
“Got very hot”
“Not at all like the picture”
“too big to carry”
Top return reasons
Common questions
- Is dragon lighter profitable to sell on Amazon United States?
- The niche generates $28K/yr across 59 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the dragon lighter niche?
- 22 brands and 49 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in dragon lighter?
- Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 1.6%.
- When does demand for dragon lighter peak?
- Demand peaks in Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the dragon lighter niche?
- Listings span $6.89–$133.17; the average listing price is $24.97 (sweet spot $15–$100). The average incumbent carries 222 reviews — the moat a new listing must climb.