Is dr scholls foot powder profitable to sell on Amazon United States?

The niche generates $26K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (31/100).

How competitive is the dr scholls foot powder niche?

2 brands and 63 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dr scholls foot powder?

Top complaints mined from reviews: Smell, Functionality-Overall, Ease Of Use. The return rate is 0.1%.

When does demand for dr scholls foot powder peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the dr scholls foot powder niche?

Listings span $4.78–$22.61; the average listing price is $9.35 (sweet spot $15–$100). The average incumbent carries 10,404 reviews — the moat a new listing must climb.

dr scholls foot powder

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Price range

Okay$4.78–$22.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.35

avg listing price — sweet spot $15–$100

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,404

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$26K

$26K/yr · 22K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dr scholls foot powder is a $26K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

dr scholls foot powder market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $37K–$47K; units × avg price
Conversion rate: 12.9%
Avg BSR: #305
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 138 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Dr. Scholl's95%
Gold Bond5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 64 weeks — -1.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top dr scholls foot powder search terms

dr scholls foot powder14K/yr +12.5%14.5% conv.
dr scholls powder3K/yr -1.0%16.1% conv.
dr scholls odor x powder4K/yr -43.4%18.3% conv.
odor x foot powder1K/yr -12.8%18.4% conv.

All search terms

Top dr scholls foot powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dr. Scholls ULTRA-SWEAT ABSORBING FOOT POWDER 7 oz // Maximum Sweat Absorption - Clinically Tested 12-Hour Relief - Keeps Feet Fresh & Dry

Dr. Scholl's$5.124.7★11,421 rev

Dr. Scholls Odor-X Athletes Foot Daily Defense Powder - 24-Hour Odor Protection Prevents Reoccurrence with Daily Use Relief from Itching Burning & Redness Foot Health

Dr. Scholl's$6.454.6★286 rev

Dr. Scholls Odor-X Ultra Odor-Fighting Foot Powder 6.25 oz - Talc-Free Formula Destroys Odors Instantly Absorbs Sweat All-Day Odor Protection Guaranteed Keep your Feet Feeling Fresh and Dry 3 Ct

Dr. Scholl's$22.614.6★3,665 rev

Dr. Scholls Odor-X ODOR-FIGHTING Spray-Powder // All-Day Odor Protection and Sweat Absorption - Packaging May Vary

Dr. Scholl's$4.784.5★27,191 rev

Gold Bond Medicated Talc-Free Foot Powder 10 oz. Maximum Strength Odor Control & Itch Relief

Gold Bond$7.794.7★9,457 rev

Newest

by launch date

Dr. Scholls Odor-X Athletes Foot Daily Defense Powder - 24-Hour Odor Protection Prevents Reoccurrence with Daily Use Relief from Itching Burning & Redness Foot Health

Dr. Scholl's$6.45286 rev

7mo ago

Gold Bond Medicated Talc-Free Foot Powder 10 oz. Maximum Strength Odor Control & Itch Relief

Gold Bond$7.799,457 rev

5y ago

Dr. Scholls ULTRA-SWEAT ABSORBING FOOT POWDER 7 oz // Maximum Sweat Absorption - Clinically Tested 12-Hour Relief - Keeps Feet Fresh & Dry

Dr. Scholl's$5.1211,421 rev

6y ago

Dr. Scholls Odor-X Ultra Odor-Fighting Foot Powder 6.25 oz - Talc-Free Formula Destroys Odors Instantly Absorbs Sweat All-Day Odor Protection Guaranteed Keep your Feet Feeling Fresh and Dry 3 Ct

Dr. Scholl's$22.613,665 rev

16y ago

Dr. Scholls Odor-X ODOR-FIGHTING Spray-Powder // All-Day Odor Protection and Sweat Absorption - Packaging May Vary

Dr. Scholl's$4.7827,191 rev

21y ago

What buyers say about dr scholls foot powder

What buyers praise and complain about, mined from review topics.

What buyers love

Smell31%

“Fresh scent”

Quality-Overall11%

“Description Accuracy & Quality”

Efficiency10%

“Works ok”

Moist/Dry8%

“absorbs moisture well”

Advertised Vs Actual Product6%

“Came as advertised”

Value For Money5%

“Definitely worth the price”

Ease Of Use3%

“Pretty easy to put on”

Spray/Flow2%

“Added bonus: it's also really good for spraying arm braces/boots. much better than lysol, etc.”

Freshness2%

“ever since he has used it his shoes stay fresh”

Comfort-Overall1%

“It feels comfortable on”

What buyers complain about

Smell39%

“The scent of the product is almost nauseating to me”

Functionality-Overall5%

“Not effective”

Ease Of Use5%

“Hard to press down”

Jamming/Clogging3%

“Spray clogged”

Durability3%

“Broke after 2 uses”

Residue3%

“it does leave a white powder residue”

Leak-Proof2%

“bottle leaks”

Stain Resistance2%

“Stains all your shoes”

Size-Overall2%

“1oz bigger than other name brands”

Moist/Dry2%

“I also can't say that it keeps my feet dry because I cam feel the wetness right now”

Top return reasons

Leak-Proof50%

Smell10%

Size-Overall10%

Functionality-Overall6%

Advertised Vs Actual Product5%

Product Condition3%

Value For Money2%

Defective Material/Parts2%

Dispensing Mechanism2%

Ease Of Use1%

Common questions

Is dr scholls foot powder profitable to sell on Amazon United States?: The niche generates $26K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (31/100).
How competitive is the dr scholls foot powder niche?: 2 brands and 63 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dr scholls foot powder?: Top complaints mined from reviews: Smell, Functionality-Overall, Ease Of Use. The return rate is 0.1%.
When does demand for dr scholls foot powder peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the dr scholls foot powder niche?: Listings span $4.78–$22.61; the average listing price is $9.35 (sweet spot $15–$100). The average incumbent carries 10,404 reviews — the moat a new listing must climb.