Dr Jen Natural Toothpaste

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

13.0%

Market size, estimated

$3.6Ma year

Peak month

February5.4× the quietest month

Top search term

ollie toothpaste with hydroxyapatite418K searches a year

Listings sell for $23.20 on average, from $11.57 to $39.86. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 20,000 to 25,000 of them. At $23.20 that is $464K to $580K a year per listing.

Average price

$23.20inside the $15 to $100 sweet spot

Price range

$11.57–$39.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

20,000–25,000

Revenue per listing a year

$464K–$580K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #59 within Toothpaste. It carries 11,883 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#59in Toothpaste

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

11,883per listing

Listings tracked

6

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months