Is dr ellie phillips complete mouth care system profitable to sell on Amazon United States?

The niche generates $4.9M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the dr ellie phillips complete mouth care system niche?

3 brands and 135 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dr ellie phillips complete mouth care system?

Top complaints mined from reviews: Ease Of Use, Taste-Overall, Leak-Proof. The return rate is 0.4%.

When does demand for dr ellie phillips complete mouth care system peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the dr ellie phillips complete mouth care system niche?

Listings span $3.88–$30.70; the average listing price is $12.13 (sweet spot $15–$100). The average incumbent carries 8,515 reviews — the moat a new listing must climb.

dr ellie phillips complete mouth care system

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Incredible$4.9M

$4.9M/yr · 2.6M searches

Conversion

Incredible15.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.88–$30.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$12.13

avg listing price — sweet spot $15–$100

Growth

Okay+4.2%

90-day search growth — must beat 0% to launch

Review moat

Bad8,515.46

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dr ellie phillips complete mouth care system is a $4.9M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

dr ellie phillips complete mouth care system market data

Units sold / yr: 400K–500K; avg 15,000–20,000/product
Revenue / yr: $4.9M–$6.1M; units × avg price
Conversion rate: 15.2%
Avg BSR: #89
Page quality: 0%
Prime: 100%
Sponsored: 54%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

135

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

ACT52%
CloSYS44%
Crest5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top dr ellie phillips complete mouth care system search terms

act867K/yr +2.5%0.8% conv.
act mouthwash729K/yr +3.6%18.0% conv.
closys mouthwash422K/yr +8.8%18.6% conv.
closys134K/yr +2.8%14.7% conv.
closys mouthwash ultra sensitive89K/yr +12.2%18.7% conv.
act anticavity fluoride mouthwash56K/yr +24.9%16.4% conv.
crest cavity protection toothpaste61K/yr +9.7%11.6% conv.
act fluoride rinse38K/yr +15.4%16.0% conv.
dr ellie phillips complete mouth care system38K/yr -1.7%4.4% conv.
mouthwash act28K/yr +9.4%21.1% conv.

All search terms

Top dr ellie phillips complete mouth care system products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ACT Anticavity Fluoride Mouthwash with Zero Alcohol Prevents Cavities Freshens Breath & Strengthens Teeth Mint Flavor 18 fl. oz. 2 pk

ACT$8.094.8★960 rev

CloSYS Ultra Sensitive Mouthwash 32 Oz Pack of 2 Alcohol Free Mouthwash Unflavored Mouth Wash Dye Free pH Balanced Helps Soothe Entire Mouth

CloSYS$22.054.5★16,905 rev

CloSYS Ultra Sensitive Mouthwash 32 Oz Alcohol Free Mouthwash Unflavored Mouth Wash Dye Free pH Balanced Helps Soothe Entire Mouth

CloSYS$12.104.5★16,905 rev

ACT Restoring Zero Alcohol Fluoride Mouthwash 33.8 fl. oz. Strengthens Tooth Enamel Mint Burst

ACT$6.364.7★12,826 rev

ACT Anticavity Zero Alcohol Fluoride Mouthwash 18 fl. oz. With Accurate Dosing Cup Mint

ACT$4.084.8★8,060 rev

Newest

by launch date

ACT Kids Anti-Cavity Fluoride Rinse Bubble Gum Blowout 16.9 oz

ACT$4.2415,931 rev

7mo ago

ACT Anticavity Fluoride Mouthwash with Zero Alcohol Prevents Cavities Freshens Breath & Strengthens Teeth Mint Flavor 18 fl. oz. 2 pk

ACT$8.09960 rev

1y ago

ACT Restoring Anticavity Fluoride Mouthwash with Zero Alcohol Repairs Enamel & Strengthens Teeth Mint Burst 33.8 fl. oz. 2 pk

ACT$12.91273 rev

1y ago

CloSYS Ultra Sensitive Mouthwash 32 Oz Pack of 3 Alcohol Free Mouthwash Unflavored Mouth Wash Dye Free pH Balanced Helps Soothe Entire Mouth

CloSYS$30.7016,905 rev

3y ago

CloSYS Healthy Gums Mouthwash 32 Fl Oz Pack of 2 Antiplaque Anti-Gingivitis Mouthwash Non-Burning Non-Irritating

CloSYS$26.174,858 rev

3y ago

What buyers say about dr ellie phillips complete mouth care system

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene19%

“Great product for gum health”

Quality-Overall12%

“The quality of mouthwash was as expected”

Value For Money10%

“Great value”

Taste-Overall9%

“Taste great easy to use”

Advertised Vs Actual Product5%

“As advertised”

Efficiency4%

“Does the job”

Cleansing4%

“its great my teeth are so clean”

Flavor4%

“Amazing flavor”

Tooth Sensitivity3%

“Helps teeth”

Tooth Brightening3%

“This whitening teeth actually works if you follow directions”

What buyers complain about

Ease Of Use12%

“ALMOST IMPOSSIBLE TO GET OFF”

Taste-Overall9%

“Completely tasteless”

Leak-Proof8%

“Bottle was leaking”

Value For Money4%

“a little cheaper”

Flavor4%

“The flavor is way too strong”

Moist/Dry3%

“the whole package wet”

Oral Hygiene3%

“using this mouth rinse daily is apparently too much for me”

Ingredients-Overall2%

“I guess I didn't notice that it seems to contain no alcohol or other obvious active ingredient”

Breathability2%

“This doesnt do anything it did not give me fresh breath its like gurgling with water”

Sensitivity-Overall2%

“Burning sensation after spitting out”

Top return reasons

Leak-Proof50%

Advertised Vs Actual Product10%

Size-Overall4%

Moist/Dry4%

Value For Money3%

Ingredients-Overall3%

Functionality-Overall3%

Taste-Overall2%

Flavor2%

Smell2%

Common questions

Is dr ellie phillips complete mouth care system profitable to sell on Amazon United States?: The niche generates $4.9M/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (55/100).
How competitive is the dr ellie phillips complete mouth care system niche?: 3 brands and 135 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dr ellie phillips complete mouth care system?: Top complaints mined from reviews: Ease Of Use, Taste-Overall, Leak-Proof. The return rate is 0.4%.
When does demand for dr ellie phillips complete mouth care system peak?: Demand peaks in Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the dr ellie phillips complete mouth care system niche?: Listings span $3.88–$30.70; the average listing price is $12.13 (sweet spot $15–$100). The average incumbent carries 8,515 reviews — the moat a new listing must climb.