Dr Ellie Phillips Complete Mouth Care System

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+4.2%

Conversion, latest week

15.2%

Market size, estimated

$4.9Ma year

Peak month

December2.4× the quietest month

Top search term

act867K searches a year

Listings sell for $12.13 on average, from $3.88 to $30.70. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $12.13 that is $182K to $243K a year per listing.

Average price

$12.13under the $15 to $100 sweet spot

Price range

$3.88–$30.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

15,000–20,000

Revenue per listing a year

$182K–$243K

Returns

0.4%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Mouthwash. It carries 8,515 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#89in Mouthwash

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

8,515per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

72 months