Is dpa profitable to sell on Amazon United States?

The niche generates $149K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Skip it (49/100).

How competitive is the dpa niche?

10 brands and 504 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in dpa?

Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.

When does demand for dpa peak?

Demand peaks in Feb–Mar–Jun; the busiest month runs 5.5× the quietest.

What does it cost to enter the dpa niche?

Listings span $18.05–$64.96; the average listing price is $33.87 (sweet spot $15–$100). The average incumbent carries 2,109 reviews — the moat a new listing must climb.

dpa

Skip it

Brand-locked demand (top 5 brands take 89% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.87

avg listing price — sweet spot $15–$100

Price range

Incredible$18.05–$64.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+14.9%

90-day search growth — must beat 0% to launch

Review moat

Okay2,108.72

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$149K

$149K/yr · 97K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, dpa is a $149K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Mar–Jun. Verdict: Skip it — 49/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

dpa market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $169K–$203K; units × avg price
Conversion rate: 4.5%
Avg BSR: #288
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 0.7%
Avg brand age: 80 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

504

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Oceanblue67%
Catalina Naturals11%
Swanson4%
JYM Supplement Science4%
Garden of Life3%
ecostream Naturals2%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +14.9% search growth over the last 90 days.

Peak months: Feb, Mar, Jun · busiest ÷ quietest = 5.5×

Open Trend

Top dpa search terms

dpa12K/yr +28.7%0.7% conv.
ocean blue omega 3 2100 high potency14K/yr -20.4%11.4% conv.
dpa omega 3 supplement12K/yr -11.7%1.9% conv.
oceanblue omega 3 2100 high potency 2100mg8K/yr +11.9%9.9% conv.
omega 3 dpa6K/yr +28.2%1.0% conv.
ocean blue7K/yr -14.4%1.5% conv.
dpa supplement6K/yr +10.9%0.7% conv.
dpa omega 35K/yr +71.4%0.4% conv.
dpa fish oil5K/yr +36.5%1.1% conv.
omega dpa5K/yr +35.4%1.2% conv.

All search terms

Top dpa products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oceanblue Professional Omega-3 2100 180 ct Triple Strength Burpless Fish Oil Supplement with High-Potency EPA DHA DPA Wild-Caught Orange Flavor (90 Servings)

Oceanblue$48.164.6★5,915 rev

Fish Oil Omega-3 Supplement Wild Caught DPA EPA DHA 2900 mg Triple Strength Burp-Free Softgels 90 Count

Catalina Naturals$19.744.5★231 rev

Oceanblue Professional Omega-3 2100 with Vitamin K2 and D3 - Triple Strength DPA EPA DHA Omega 3 Supplement - Burpless Wild Caught Fish Oil - Orange Flavor 60 Softgels (30 Servings)

Oceanblue$37.174.4★365 rev

Oceanblue Professional Omega-3 2100 - Triple Strength DPA EPA DHA Omega 3 Supplement - High Potency Burpless Wild Caught Fish Oil - Orange Flavor 120 Softgels (Pack of 2)

Oceanblue$64.964.6★5,915 rev

Oceanblue Professional Omega-3 2100 Triple Strength DPA EPA DHA Omega 3 Supplement High Potency Burpless Wild Caught Fish Oil Orange Flavor 120 Softgels (60 Servings)

Oceanblue$38.184.6★5,915 rev

Newest

by launch date

Oceanblue Omega-3 rTG Fish Oil - Heart Brain Eye Support | 180 Softgels - 90 Servings | 1240mg Omega-3 676mg EPA 450mg DHA | Burp-Free

Oceanblue$34.0032 rev

4mo ago

Oceanblue Professional Omega-3 2100 Mini Softgels - Triple Strength DPA EPA DHA Omega 3 Supplement - Easy to Swallow Burpless Wild Caught Fish Oil - Orange Flavor 120 Softgels

Oceanblue$26.295,915 rev

1y ago

(Pack of 2) Wild Caught Omega-3 DPA Fish Oil - 2900 mg with DPA EPA & DHA - 180 SoftGels Triple Strength Burp-Free

Catalina Naturals$32.016 rev

1y ago

Micro Ingredients$25.13682 rev

2y ago

Oceanblue Professional Omega-3 2100 with Vitamin K2 and D3 - Triple Strength DPA EPA DHA Omega 3 Supplement - Burpless Wild Caught Fish Oil - Orange Flavor 60 Softgels (30 Servings)

Oceanblue$37.17365 rev

4y ago

What buyers say about dpa

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent product”

Value For Money9%

“Definitely worth it”

Taste-Overall8%

“no after taste”

Ease Of Chewing/Swallowing7%

“Easy to swallow”

Vitamin5%

“These supplements are definitely worth getting”

Vegan/Organic5%

“Good Quality and Vegan”

Ingredients-Overall4%

“Garden of life is a highly recommended brand with clean ingredients”

Ease Of Use4%

“Convenient and palatable”

Nutritional Content4%

“ensuring Im getting the best nutrients possible”

Advertised Vs Actual Product3%

“actual product content as advertised”

What buyers complain about

Taste-Overall21%

“Also I really didn't like the taste”

Value For Money8%

“Very expensive for what they are”

Flavor7%

“its an unrelated flavor enhancer that doesnt have anything to do with the with the reason you would take this product”

Size-Overall5%

“Too Large”

Acid Regulator/Stomach Ache Relief5%

“experiencing profuse vomiting for 24 hours that led to severe dehydration”

Smell4%

“Doesn't smell like fish”

Ease Of Chewing/Swallowing3%

“Can't Swallow Them”

Dosage3%

“I only wish they made them in a higher dosage so I could get 2000 omega in 2 capsules”

Allergies2%

“Caused allergic reaction”

Regulates Digestion2%

“Talk about digestive upset”

Top return reasons

Advertised Vs Actual Product50%

Functionality-Overall50%

Common questions

Is dpa profitable to sell on Amazon United States?: The niche generates $149K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Skip it (49/100).
How competitive is the dpa niche?: 10 brands and 504 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in dpa?: Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
When does demand for dpa peak?: Demand peaks in Feb–Mar–Jun; the busiest month runs 5.5× the quietest.
What does it cost to enter the dpa niche?: Listings span $18.05–$64.96; the average listing price is $33.87 (sweet spot $15–$100). The average incumbent carries 2,109 reviews — the moat a new listing must climb.

dpa