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Dpa

Fail

The top 5 brands take 89% of clicks, so Dpa is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$149K/yr97K searches / yr
90-day growth
+14.9%search demand this quarter
Competition
64%top-5 click share · 10 brands · 504 sellers

Flapen Score

Dpa against its category

The dotted line is the Health & Household average. Past it, Dpa is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dpa market on Amazon at a glance

Shoppers on Amazon United States searched for Dpa 97K times last year and spent an estimated $149K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Mar–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+14.9%
Conversion, latest week
4.5%
Market size, estimated
$149Ka year
Peak month
February5.5× the quietest month
Top search term
dpa12K searches a year

02 · Price

A sale here is worth $33.87.

Listings sell for $33.87 on average, from $18.05 to $64.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $33.87 that is $8K to $17K a year per listing.

Average price
$33.87inside the $15 to $100 sweet spot
Price range
$18.05–$64.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$8K–$17K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #288 within Essential Fatty Acids. It carries 2,109 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.7%
Average rank
#288in Essential Fatty Acids
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,109per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
80 months

Products

Top Dpa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

504

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

9%

  • Brand 167%
  • Brand 211%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 9%)

Demand

Dpa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Jun · busiest ÷ quietest = 5.5×

Search terms

Top Dpa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dpa12K/yr
  • ocean blue omega 3 2100 high potency14K/yr
  • dpa omega 3 supplement12K/yr
  • oceanblue omega 3 2100 high potency 2100mg8K/yr
  • omega 3 dpa6K/yr
  • ocean blue7K/yr
  • dpa supplement6K/yr
  • dpa omega 35K/yr
  • dpa fish oil5K/yr
  • omega dpa5K/yr

Reviews and returns

What reviews say buyers love and hate about Dpa

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Also I really didn't like the taste”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dpa questions

Answered from the same tracked data.