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Doxylamine Succinate

Fail

The top 5 brands take 95% of clicks, so Doxylamine Succinate is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$1.0M/yr387K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
74%top-5 click share · 7 brands · 121 sellers

Flapen Score

Doxylamine Succinate against its category

The dotted line is the Health & Household average. Past it, Doxylamine Succinate is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doxylamine Succinate market on Amazon at a glance

Shoppers on Amazon United States searched for Doxylamine Succinate 387K times last year and spent an estimated $1.0M. The top 5 brands take 95% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 20.9% of those searches ended in a purchase.

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
387K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
20.9%
Market size, estimated
$1.0Ma year
Peak month
January2.4× the quietest month
Top search term
doxylamine succinate147K searches a year

02 · Price

A sale here is worth $12.47.

Listings sell for $12.47 on average, from $5.93 to $23.34. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $12.47 that is $50K to $62K a year per listing.

Average price
$12.47under the $15 to $100 sweet spot
Price range
$5.93–$23.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
$50K–$62K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #90 within Sleep Aids. It carries 6,884 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#90in Sleep Aids
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
6,884per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Doxylamine Succinate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

121

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • Brand 136%
  • Brand 230%
  • Brand 319%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Doxylamine Succinate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.4×

Search terms

Top Doxylamine Succinate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • doxylamine succinate147K/yr
  • doxylamine67K/yr
  • kirkland sleep aid61K/yr
  • doxylamine succinate 25mg tablets31K/yr
  • sleep aid kirkland11K/yr
  • doxylamine succinate 50mg12K/yr
  • kirkland sleep aid 2 pack11K/yr
  • sleep aid doxylamine succinate8K/yr
  • doxylamine sleep aid12K/yr
  • doxepin for sleep7K/yr

Reviews and returns

What reviews say buyers love and hate about Doxylamine Succinate

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Sleep Quality”
31%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didn't help me sleep”
A buyer, on “Sleep Quality”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Doxylamine Succinate questions

Answered from the same tracked data.