Downy Wrinkle Guard Dryer Sheets

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

-19.3%

Conversion, latest week

11.4%

Market size, estimated

$97Ka year

Peak month

October1.5× the quietest month

Top search term

bounce wrinkle guard dryer sheets23K searches a year

Listings sell for $11.30 on average, from $5.10 to $29.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.30 that is $3K to $6K a year per listing.

Average price

$11.30under the $15 to $100 sweet spot

Price range

$5.10–$29.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.2%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #36 within Laundry. It carries 28,076 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

88%

Out of stock, average day

5.8%

Average rank

#36in Laundry

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

28,076per listing

Listings tracked

25

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

60 months