Down There Wash

Shoppers searched for this 912K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

912K

Growth, 90 days vs prior 90

-9.5%

Conversion, latest week

8.6%

Market size, estimated

$1.5Ma year

Peak month

January6.6× the quietest month

Top search term

love wellness295K searches a year

Listings sell for $19.50 on average, from $11.39 to $33.57. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $19.50 that is $59K to $78K a year per listing.

Average price

$19.50inside the $15 to $100 sweet spot

Price range

$11.39–$33.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

$59K–$78K

Returns

0.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #103 within Feminine Care. It carries 2,692 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#103in Feminine Care

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

2,692per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months