dove baby oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.46avg listing price — sweet spot $15–$100
Price range
Okay$6.49–$19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,419.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 96K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dove baby oil is a $56K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 29/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
dove baby oil market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $63K–$84K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 15.0%
- Avg brand age
- 78 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
55
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Palmer's51%
- Baby Dove34%
- Dove12%
- The Honest Company2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -17.0% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.8×
Top dove baby oil search terms
- palmers baby14K/yr
- dove bubble bath13K/yr
- dove baby oil20K/yr
- baby dove bubble bath8K/yr
- baby cocoa butter8K/yr
- dove baby bubble bath6K/yr
- palmers baby lotion5K/yr
- dove bubble bath kids6K/yr
- baby dove body oil5K/yr
- baby dove oil8K/yr
Top dove baby oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baby Dove Bubble Bath Melanin-Rich Skin Nourishment for nourished Skin and Bath time Fun Sensitive Skin Care with Skin-Natural nutrients 16 oz Silver
Baby Dove$9.074.7★318 rev
Palmers Baby Balm Cocoa Butter Formula Hydrating Baby Cream 3.5 Oz Nourishing Dry Skin Eczema Cradle Cap & Diaper Rash Cream Hypoallergenic 48Hr Moisture Dermatologist Tested Essentials
Palmer's$8.634.7★417 rev
Palmers Baby Lotion Cocoa Butter Formula Body Lotion 13.5 Fl Oz Gentle Baby Moisturizer for Delicate Skin with Vitamin E & Aloe Hypoallergenic 48Hr Moisture Dermatologist Tested Baby Essentials
Palmer's$6.494.6★587 rev
Palmers Cocoa Butter Formula Gentle Baby Oil 5.1 fl oz Nourishing for Delicate Skin Vitamin E Baby Essentials
Palmer's$7.004.8★877 rev
Caring By Nature Baby Oil With Moringa Oil
Dove$11.224.4★14 rev
Newest
by launch dateCaring By Nature Baby Oil With Moringa Oil
Dove$11.2214 rev
Palmers Cocoa Butter Formula Baby Essentials Trio Lotion (13.5 Oz) Oil (5.1 Oz) Balm (3.5 Oz) Provides 48 Hr Moisture to Soothe & Protect Babys Skin
Palmer's$19.9412 rev
Baby Dove Bubble Bath Melanin-Rich Skin Nourishment for nourished Skin and Bath time Fun Sensitive Skin Care with Skin-Natural nutrients 16 oz Silver
Baby Dove$9.07318 rev
Palmers Baby Balm Cocoa Butter Formula Hydrating Baby Cream 3.5 Oz Nourishing Dry Skin Eczema Cradle Cap & Diaper Rash Cream Hypoallergenic 48Hr Moisture Dermatologist Tested Essentials
Palmer's$8.63417 rev
Palmers Baby Lotion Cocoa Butter Formula Body Lotion 13.5 Fl Oz Gentle Baby Moisturizer for Delicate Skin with Vitamin E & Aloe Hypoallergenic 48Hr Moisture Dermatologist Tested Baby Essentials
Palmer's$6.49587 rev
Trending
90-day click momentumCaring By Nature Baby Oil With Moringa Oil
Dove$11.224.4★
Baby Dove Bubble Bath Melanin-Rich Skin Nourishment for nourished Skin and Bath time Fun Sensitive Skin Care with Skin-Natural nutrients 16 oz Silver
Baby Dove$9.074.7★
The Honest Company Foaming Bubble Bath & Baby Wash Tear-Free Hypoallergenic Natural Formula Lavender Calm Scent 12 fl oz
The Honest Company$10.864.7★
Palmers Cocoa Butter Formula Gentle Baby Oil 5.1 fl oz Nourishing for Delicate Skin Vitamin E Baby Essentials
Palmer's$7.004.8★
Palmers Baby Balm Cocoa Butter Formula Hydrating Baby Cream 3.5 Oz Nourishing Dry Skin Eczema Cradle Cap & Diaper Rash Cream Hypoallergenic 48Hr Moisture Dermatologist Tested Essentials
Palmer's$8.634.7★
What buyers say about dove baby oil
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Makes his skin feels soft”
“Honest is a great brand over all”
“Its gentle on sensitive skin”
“Very moisturizing”
“Worth the buy”
“does not irritate the skin at all”
“It's good as far as the sensitive skin”
“not full of toxic chemicals”
“Was gifted”
What buyers complain about
“weak scent”
“May cause skin rash”
“On top of that it burns the eyes”
“Not as good as I thought hardly Any bubbles”
“Pricey”
“Too pricey and watery”
“it just doesn't perform”
“Product leaked”
“It overly dried my toddlers skin”
“The size was disappointing”
Top return reasons
Common questions
- Is dove baby oil profitable to sell on Amazon United States?
- The niche generates $56K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (29/100).
- How competitive is the dove baby oil niche?
- 4 brands and 55 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dove baby oil?
- Top complaints mined from reviews: Smell, Allergies, Sensitivity-Overall. The return rate is 0.4%.
- When does demand for dove baby oil peak?
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the dove baby oil niche?
- Listings span $6.49–$19.94; the average listing price is $10.46 (sweet spot $15–$100). The average incumbent carries 5,419 reviews — the moat a new listing must climb.