Dove Baby Oil

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

99K

Growth, 90 days vs prior 90

-11.6%

Conversion, latest week

6.1%

Market size, estimated

$52Ka year

Peak month

August1.7× the quietest month

Top search term

palmers baby14K searches a year

Listings sell for $8.72 on average, from $6.48 to $11.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.72 that is $2K to $4K a year per listing.

Average price

$8.72under the $15 to $100 sweet spot

Price range

$6.48–$11.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #33 within Baby & Child Care. It carries 4,055 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#33in Baby & Child Care

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

4,055per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

79 months