doterra lavender essential oil
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$50.56avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 727K searches
Competition
Great40%top-5 click share — an open shelf
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,326.9avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.79–$240.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, doterra lavender essential oil is a $1.4M/yr Amazon United States market (727K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
doterra lavender essential oil market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $1.3M–$1.5M
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #271
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
2 flat
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 79%
Open market
0%
- doTERRA99%
- REVIVEEO1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -15.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top doterra lavender essential oil search terms
- doterra essential oil345K/yr
- doterra207K/yr
- doterra oils34K/yr
- doterra essential oils34K/yr
- doterra lavender essential oil20K/yr
- do terra17K/yr
- doterra oil12K/yr
- essential oils doterra12K/yr
- doterra lavender6K/yr
- doterra essential oil set5K/yr
Top doterra lavender essential oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
doTERRA Lavender Essential Oil - 15 ml (Lavender)
doTERRA$38.254.7★5,153 rev
doTERRA Peppermint Essential Oil - 15ml
doTERRA$34.464.7★4,001 rev
doTERRA Introductory Kit 0.17 Fl Oz Each Count of Lemon Peppermint & Lavender
doTERRA$41.244.7★3,910 rev
doTERRA - Breathe Essential Oil Respiratory Blend - 15 ml
doTERRA$38.194.7★7,202 rev
doTERRA Deep Blue Rub
doTERRA$51.304.7★9,757 rev
Newest
by launch date
doTERRA Lemon Eucalyptus Oil - Eucalyptus citriodora
doTERRA$21.67189 rev
doTERRA Deep Blue Stick
doTERRA$37.872,292 rev
doTERRA Travel Kit
doTERRA$43.97180 rev
doTERRA - Lavender Touch Essential Oil - 10 mL Roll On
doTERRA$27.961,603 rev
dTERRA Breathe Touch
doTERRA$27.241,764 rev
Trending
90-day click momentum
doTERRA - TerraShield Essential Oil Repellent Blend - Outdoor Protection Defense Acts as Effective Natural Barrier; For Diffusion or Topical Use - 15 mL
doTERRA$21.054.6★
doTERRA Lemon Eucalyptus Oil - Eucalyptus citriodora
doTERRA$21.674.6★
doTERRA Purify Essential Oil Cleansing Blend - 15 ml
doTERRA$34.614.6★
doTERRA - Emotional Aromatherapy System Kit - 6 in 1 Bundle
doTERRA$240.164.0★
doTERRA Deep Blue Stick
doTERRA$37.874.7★
What buyers say about doterra lavender essential oil
What buyers praise and complain about, mined from review topics.What buyers love
“Just as good as the name brand”
“The scent is relaxing”
“it does work”
“Worth it”
“Works great for muscle pain”
“Immediately effective on joint pain and aches”
“There are no bad ingredients to cause additional problems”
“Breath better”
“Deep blue”
“Powerful cough drops”
What buyers complain about
“Bad smell”
“Expensive,”
“Pain”
“its totally my fault for not checking the size I bought”
“its not as strong as the tube of it”
“Product is terrible and ineffective”
“Does not work”
“Allergies”
“BAD CHANGES TO A ONCE DELIGHTFUL OIL”
“The taste is horrific”
Top return reasons
Common questions
- Is doterra lavender essential oil profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 40 tracked products. 90-day search growth is -15.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the doterra lavender essential oil niche?
- 2 brands and 38 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in doterra lavender essential oil?
- Top complaints mined from reviews: Smell, Value For Money, Pain Relief-Overall. The return rate is 0.3%.
- When does demand for doterra lavender essential oil peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the doterra lavender essential oil niche?
- Listings span $9.79–$240.16; the average listing price is $50.56 (sweet spot $15–$100). The average incumbent carries 2,327 reviews — the moat a new listing must climb.