Doterra Lavender Essential Oil

Shoppers searched for this 727K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

727K

Growth, 90 days vs prior 90

-15.3%

Conversion, latest week

3.8%

Market size, estimated

$1.4Ma year

Peak month

December1.8× the quietest month

Top search term

doterra essential oil345K searches a year

Listings sell for $50.56 on average, from $9.79 to $240.16. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $50.56 that is $25K to $38K a year per listing.

Average price

$50.56inside the $15 to $100 sweet spot

Price range

$9.79–$240.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$25K–$38K

Returns

0.3%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #271 within Aromatherapy. It carries 2,327 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#271in Aromatherapy

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

2,327per listing

Listings tracked

40

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months