Doterra Diffuser

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months

159K

Growth, 90 days vs prior 90

-28.0%

Conversion, latest week

1.0%

Market size, estimated

$76Ka year

Peak month

December1.6× the quietest month

Top search term

young living diffuser70K searches a year

Listings sell for $47.22 on average, from $11.96 to $350.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $47.22 that is $0 to $5K a year per listing.

Average price

$47.22inside the $15 to $100 sweet spot

Price range

$11.96–$350.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

3.1%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #278 within Aromatherapy. It carries 14,669 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

92%

Out of stock, average day

4.4%

Average rank

#278in Aromatherapy

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

14,669per listing

Listings tracked

39

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months