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Dot Cake Cups

Fail

Shoppers spend an estimated $27K a year here, so Dot Cake Cups is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$27K/yr48K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
39%top-5 click share · 27 brands · 34 sellers

Flapen Score

Dot Cake Cups against its category

The dotted line is the Health & Household average. Past it, Dot Cake Cups is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dot Cake Cups market on Amazon at a glance

Shoppers on Amazon United States searched for Dot Cake Cups 48K times last year and spent an estimated $27K. The top 5 brands take 63% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
4.5%
Market size, estimated
$27Ka year
Top search term
dot cake cups45K searches a year

02 · Price

A sale here is worth $12.54.

Listings sell for $12.54 on average, from $7.90 to $23.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $12.54 that is $0 to $1K a year per listing.

Average price
$12.54under the $15 to $100 sweet spot
Price range
$7.90–$23.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #767 within Disposable Drinkware. It carries 768 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
2.1%
Average rank
#767in Disposable Drinkware
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
768per listing
Listings tracked
41

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dot Cake Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

27

Sellers

34

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

39%

Top 20: 79%

Open market

33%

  • Brand 124%
  • Brand 216%
  • Brand 313%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Reviews and returns

What reviews say buyers love and hate about Dot Cake Cups

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
2.3%of orders come back
“They were pretty loose”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dot Cake Cups questions

Answered from the same tracked data.