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Doset Facial Massager

Fail

Demand is soft, at -49.4% this quarter, so Doset Facial Massager is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$243K/yr209K searches / yr
90-day growth
-49.4%search demand this quarter
Competition
63%top-5 click share · 16 brands · 34 sellers

Flapen Score

Doset Facial Massager against its category

The dotted line is the Health & Household average. Past it, Doset Facial Massager is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doset Facial Massager market on Amazon at a glance

Shoppers on Amazon United States searched for Doset Facial Massager 209K times last year and spent an estimated $243K. The top 5 brands take 77% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -49.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $243K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-49.4%
Conversion, latest week
2.4%
Market size, estimated
$243Ka year
Top search term
aurora skin facial sculptor115K searches a year

02 · Price

A sale here is worth $48.33.

Listings sell for $48.33 on average, from $14.64 to $103.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $48.33 that is $12K to $24K a year per listing.

Average price
$48.33inside the $15 to $100 sweet spot
Price range
$14.64–$103.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$12K–$24K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.1% of listings are out of stock. The average listing ranks #654 within Light Therapy. It carries 527 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
33.1%
Average rank
#654in Light Therapy
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
527per listing
Listings tracked
19

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Doset Facial Massager products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

34

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

19%

  • Brand 121%
  • Brand 219%
  • Brand 316%
  • Brand 413%
  • Brand 59%
  • Brand 64%

Demand

Doset Facial Massager search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 48.8× · 9 of 12 months tracked

Search terms

Top Doset Facial Massager search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aurora skin facial sculptor115K/yr
  • aurora skin47K/yr
  • aurora skin instant face lift2K/yr
  • aurora sculptor8K/yr
  • aurora face sculptor7K/yr
  • auroraskin5K/yr
  • aura skin3K/yr
  • arora skin lift device4K/yr
  • aura skin facial sculptor3K/yr
  • aurora skin red light5K/yr

Reviews and returns

What reviews say buyers love and hate about Doset Facial Massager

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Durability”
4.5%of orders come back
“does not last”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Doset Facial Massager questions

Answered from the same tracked data.