Donut Pillow

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-6.3%

Conversion, latest week

9.3%

Market size, estimated

$5.0Ma year

Peak month

August1.2× the quietest month

Top search term

donut pillow753K searches a year

Listings sell for $25.55 on average, from $9.97 to $45.92. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $25.55 that is $204K to $256K a year per listing.

Average price

$25.55inside the $15 to $100 sweet spot

Price range

$9.97–$45.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

$204K–$256K

Returns

3.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #20 within Mobility Aids & Equipment. It carries 12,147 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#20in Mobility Aids & Equipment

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

12,147per listing

Listings tracked

14

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months