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Donjoy Knee Braces

Fail

The top 5 brands take 98% of clicks, so Donjoy Knee Braces is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$379K/yr277K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
49%top-5 click share · 7 brands · 31 sellers

Flapen Score

Donjoy Knee Braces against its category

The dotted line is the Health & Household average. Past it, Donjoy Knee Braces is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Donjoy Knee Braces market on Amazon at a glance

Shoppers on Amazon United States searched for Donjoy Knee Braces 277K times last year and spent an estimated $379K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $379K a year.

Searches, last 12 months
277K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
1.7%
Market size, estimated
$379Ka year
Peak month
August1.2× the quietest month
Top search term
donjoy knee braces100K searches a year

02 · Price

A sale here is worth $81.09.

Listings sell for $81.09 on average, from $24.22 to $180.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $81.09 that is $8K to $20K a year per listing.

Average price
$81.09inside the $15 to $100 sweet spot
Price range
$24.22–$180.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$8K–$20K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #467 within Braces, Splints & Supports. It carries 1,873 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#467in Braces, Splints & Supports
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
1,873per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Donjoy Knee Braces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

31

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

1%

  • Brand 148%
  • Brand 245%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Donjoy Knee Braces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Donjoy Knee Braces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • donjoy knee braces100K/yr
  • donjoy24K/yr
  • don joy knee brace for men25K/yr
  • donjoy knee brace29K/yr
  • don joy knee brace for women16K/yr
  • donjoy performance bionic knee brace10K/yr
  • donjoy playmaker ii knee brace9K/yr
  • donjoy playmaker ii6K/yr
  • donjoy hinged knee brace12K/yr
  • donjoy knee7K/yr

Reviews and returns

What reviews say buyers love and hate about Donjoy Knee Braces

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
8.2%of orders come back
“Not true to size”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Donjoy Knee Braces questions

Answered from the same tracked data.