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donjoy iceman cold therapy unit

Skip it

A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.

Market size 60Growth 25Conversion 28Competition 11Returns 22Price range 15Avg price 62Brand share 16Review moat 59Quality gap 53

Avg price

Good$138.46

avg listing price — sweet spot $15–$100

Market size

Good$508K

$508K/yr · 166K searches

Review moat

Good1,125.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-0.8%

90-day search growth — must beat 0% to launch

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Brand share

Bad94%

top-5 brand share — brand-locked demand

Price range

Bad$78.85–$215.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad87%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, donjoy iceman cold therapy unit is a $508K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul. Verdict: Skip it — 33/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

donjoy iceman cold therapy unit market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$415K–$554K
units × avg price
Conversion rate
2.2%
Avg BSR
#294
Page quality
0%
Prime
89%
Sponsored
78%
Out of stock
15.9%
Avg brand age
27 months
Avg seller age
188 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

15

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

3%

  • DonJoy57%
  • M PAIN MANAGEMENT TECHNOLOGIES20%
  • ONLYCARE7%
  • NEHOO5%
  • Polar Products4%
  • GALINAND3%
  • Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.
9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Top donjoy iceman cold therapy unit search terms

  • donjoy iceman cold therapy unit45K/yr
  • iceman cold therapy unit33K/yr
  • donjoy iceman28K/yr
  • donjoy iceman clear 39K/yr
  • don joy iceman cold therapy unit11K/yr
  • donjoy ice machine13K/yr
  • ice man cold therapy machine7K/yr
  • iceman cold therapy3K/yr
  • donjoy iceman clear34K/yr
  • donjoy iceman classic4K/yr
All search terms

Top donjoy iceman cold therapy unit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$76K30%$152K45%$229K60%$305K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about donjoy iceman cold therapy unit

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“It is so handy”

Joint Pain13%

“Great for knee”

Efficiency13%

“Works Well”

Quality-Overall10%

“Great product and terrific customer service”

Value For Money8%

“Worth every penny”

Temperature Retention5%

“Water stays cold”

Advertised Vs Actual Product4%

“As advertised”

Leak-Proof3%

“does not leak”

Cold Relief2%

“Worked great for keeping cold all day long”

Durability2%

“Durable Product with Great Results”

What buyers complain about

Leak-Proof14%

“It leaks”

Durability12%

“Fell apart after 1 week”

Heating5%

“gets really cold”

Value For Money5%

“Not worth the added expense”

Size-Overall4%

“The size is significantly smaller that shown”

Functionality-Overall4%

“Not effective”

Connectivity-Overall3%

“it's almost impossible now to disconnect”

Ease Of Use3%

“Not very convenient”

Quality-Overall3%

“Poor product quality”

Instructions/User Manual/Troubleshooting3%

“The directions were terrible”

Top return reasons

Size-Overall19%
Leak-Proof14%
Advertised Vs Actual Product12%
Functionality-Overall10%
Value For Money5%
Joint Pain5%
Ease Of Use3%
Cold Relief3%
Durability3%
Product Condition2%

Common questions

Is donjoy iceman cold therapy unit profitable to sell on Amazon United States?
The niche generates $508K/yr across 9 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Skip it (33/100).
How competitive is the donjoy iceman cold therapy unit niche?
7 brands and 15 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in donjoy iceman cold therapy unit?
Top complaints mined from reviews: Leak-Proof, Durability, Heating. The return rate is 5.9% — above our launch gate.
When does demand for donjoy iceman cold therapy unit peak?
Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the donjoy iceman cold therapy unit niche?
Listings span $78.85–$215.41; the average listing price is $138.46 (sweet spot $15–$100). The average incumbent carries 1,125 reviews — the moat a new listing must climb.