donjoy ankle braces
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$35.71avg listing price — sweet spot $15–$100
Price range
Incredible$22.51–$59.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good527.15avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 44K searches
Returns
Bad11.3%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, donjoy ankle braces is a $44K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
donjoy ankle braces market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $54K–$71K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #295
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 100%
- Out of stock
- 0.8%
- Avg brand age
- 69 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- DonJoy83%
- DonJoy Performance14%
- Fitomo3%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +2.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top donjoy ankle braces search terms
- donjoy ankle braces28K/yr
- donjoy ankle brace8K/yr
- don joy ankle braces for women4K/yr
- don joy ankle brace for men3K/yr
Top donjoy ankle braces products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DonJoy Stabilizing Speed Pro Ankle Brace - Medium
DonJoy$30.604.4★806 rev
DonJoy Stabilizing PRO Ankle Brace - Medium Blk
DonJoy$31.284.5★452 rev
DonJoy Stabilizing Speed Pro Ankle Brace - Support For Sprains and Chronic Instability - Large
DonJoy$32.314.4★806 rev
DonJoy Performance Lace-Up Ankle Brace for Sprains Strains & Instabilities - Lightweight & Breathable with Padded Tongue for Comfort for Athletes and Active Users X-Large
DonJoy$34.643.9★15 rev
DonJoy DA161AB01-BLK-S M Stabilizing Ankle Brace Lightweight Low Profile Dual Compression Strap for Strain Sprain Arthritis 7.5 to 9.5
DonJoy$23.224.4★79 rev
Newest
by launch date
Fitomo Quick Lace Up Ankle Brace for Women Men with Removable Side Splints Adjustable Ankle Support for Sprained Ankle Injury Recovery Ankle Stabilizer for Basketball Volleyball Tennis FSA Eligible
Fitomo$31.772,293 rev
DonJoy DA161AB01-BLK-S M Stabilizing Ankle Brace Lightweight Low Profile Dual Compression Strap for Strain Sprain Arthritis 7.5 to 9.5
DonJoy$23.2279 rev
DonJoy Performance Lace-Up Ankle Brace for Sprains Strains & Instabilities - Lightweight & Breathable with Padded Tongue for Comfort for Athletes and Active Users X-Large
DonJoy$34.6415 rev
Bionic Stirrup Ankle Brace - Medium - Right
DonJoy$49.17121 rev
DonJoy Performance Lace-Up Ankle Brace for Sprains Strains & Instabilities - Lightweight & Breathable with Padded Tongue for Comfort for Athletes and Active Users Medium
DonJoy Performance$26.14107 rev
Trending
90-day click momentumDonJoy Performance Lace-Up Ankle Brace for Sprains Strains & Instabilities - Lightweight & Breathable with Padded Tongue for Comfort for Athletes and Active Users X-Large
DonJoy$34.643.9★
DonJoy DA161AB01-BLK-S M Stabilizing Ankle Brace Lightweight Low Profile Dual Compression Strap for Strain Sprain Arthritis 7.5 to 9.5
DonJoy$23.224.4★
DonJoy Stabilizing Speed Pro Ankle Support Brace Small black
DonJoy$26.484.4★
DonJoy Stabilizing Speed Pro Ankle Brace - Medium
DonJoy$30.604.4★
DonJoy Stabilizing PRO Ankle Brace - Medium White
DonJoy$30.924.4★
What buyers say about donjoy ankle braces
What buyers praise and complain about, mined from review topics.What buyers love
“Useful ankle strengthening brace”
“It is comfortable”
“Fits perfectly”
“Good support”
“I would highly recommend to protect or lessen the chance of injury”
“Its so simple to use”
“It didn't fall apart”
“attached to a Velcro closure is comfortable and the lace up is already done for you”
“Good product we'll buy again”
“Does what it says it should”
What buyers complain about
“Uncomfortable”
“Please read and believe the many negative reviews”
“I found the item to be difficult to put on”
“Very loose in the ankle it does not stabilize well”
“Not good support”
“Good product it didn't last as long as I thought it would have to buy it again”
“difficult to put in”
“The white one gets discolored”
“For $30 to get a product like this was useless”
“It was definitely used”
Top return reasons
Common questions
- Is donjoy ankle braces profitable to sell on Amazon United States?
- The niche generates $44K/yr across 20 tracked products. 90-day search growth is +2.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the donjoy ankle braces niche?
- 3 brands and 21 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in donjoy ankle braces?
- Top complaints mined from reviews: Comfort-Overall, Quality-Overall, Ease Of Use. The return rate is 11.3% — above our launch gate.
- When does demand for donjoy ankle braces peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the donjoy ankle braces niche?
- Listings span $22.51–$59.93; the average listing price is $35.71 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.