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Donjoy Ankle Braces

Fail

The top 5 brands take 100% of clicks, so Donjoy Ankle Braces is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$44K/yr44K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
64%top-5 click share · 3 brands · 21 sellers

Flapen Score

Donjoy Ankle Braces against its category

The dotted line is the Health & Household average. Past it, Donjoy Ankle Braces is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Donjoy Ankle Braces market on Amazon at a glance

Shoppers on Amazon United States searched for Donjoy Ankle Braces 44K times last year and spent an estimated $44K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
2.8%
Market size, estimated
$44Ka year
Peak month
August1.4× the quietest month
Top search term
donjoy ankle braces28K searches a year

02 · Price

A sale here is worth $35.71.

Listings sell for $35.71 on average, from $22.51 to $59.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.71 that is $0 to $4K a year per listing.

Average price
$35.71inside the $15 to $100 sweet spot
Price range
$22.51–$59.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
11.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #295 within Braces, Splints & Supports. It carries 527 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
0.8%
Average rank
#295in Braces, Splints & Supports
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
527per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Donjoy Ankle Braces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 214%
  • Brand 33%

Demand

Donjoy Ankle Braces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Donjoy Ankle Braces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • donjoy ankle braces28K/yr
  • donjoy ankle brace8K/yr
  • don joy ankle braces for women4K/yr
  • don joy ankle brace for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Donjoy Ankle Braces

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Joint Pain”
18%of negative reviews mention “Comfort-Overall”
11.3%of orders come back
“Uncomfortable”
A buyer, on “Comfort-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Donjoy Ankle Braces questions

Answered from the same tracked data.