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52

dong quai

Worth a look

Shows low returns (0.0%), but soft demand (-14.4% this quarter) keeps it on the watch list.

Market size 29Growth 18Conversion 68Competition 48Returns 100Price range 72Avg price 80Brand share 64Review moat 69Quality gap 37

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$17.15

avg listing price — sweet spot $15–$100

Price range

Good$9.63–$28.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good753.82

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$127K

$127K/yr · 119K searches

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, dong quai is a $127K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

dong quai market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$103K–$137K
units × avg price
Conversion rate
6.2%
Avg BSR
#1,762
Page quality
0%
Prime
95%
Sponsored
68%
Out of stock
4.5%
Avg brand age
76 months
Avg seller age
169 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

35

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

29%

  • Nature's Answer23%
  • Nutricost17%
  • Horbäach17%
  • Wild & Organic6%
  • NOW Foods5%
  • Carlyle5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.
3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top dong quai search terms

  • dong quai77K/yr
  • dong quai root11K/yr
  • dong quai capsules4K/yr
  • don quai herb6K/yr
  • dong quai herb5K/yr
  • don quai4K/yr
  • don qui3K/yr
  • dong quai supplement for women10K/yr
All search terms

Top dong quai products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$13K15%$19K20%$25K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about dong quai

What buyers praise and complain about, mined from review topics.

What buyers love

Menstrual Issues17%

“Menopause relief”

Quality-Overall15%

“Seriously hands down amazing”

Sleep Quality9%

“Makes for a great night of sleep”

Hormonal Balance7%

“This natural supplement helps with hormones”

Energy Level4%

“Finally have my energy back”

Vitamin4%

“Great supplement”

Value For Money3%

“Worth it”

Flavor3%

“pleasant herbal flavor with a light floral note that makes it easy to drink”

Stress/Anxiety2%

“overall it has helped me to stay stable throughout my cycle”

Focus Enhancement2%

“Really helps with maintaining and regulating balance”

What buyers complain about

Functionality-Overall8%

“Didn't work for me”

Taste-Overall7%

“The taste is terrible”

Quality-Overall6%

“Apparently not returnable- no idea how this has good reviews”

Side Effects5%

“Negative Side Effects”

Advertised Vs Actual Product5%

“I just realized that this product wont help as advertised”

Allergies5%

“Allergic Reaction”

Acid Regulator/Stomach Ache Relief5%

“Bloating and Stomach Issues”

Pain Relief-Overall4%

“Hurts so bad”

Energy Level4%

“I was lacking energy”

Durability4%

“These worked for maybe a year then stopped working”

Top return reasons

Value For Money50%
Vitamin50%

Common questions

Is dong quai profitable to sell on Amazon United States?
The niche generates $127K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the dong quai niche?
20 brands and 35 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in dong quai?
Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Quality-Overall. The return rate is 0.0%.
When does demand for dong quai peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the dong quai niche?
Listings span $9.63–$28.69; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 754 reviews — the moat a new listing must climb.