Docusate Sodium 100mg Softgels
FailThe top 5 brands take 100% of clicks, so Docusate Sodium 100mg Softgels is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $309K/yr95K searches / yr
- 90-day growth
- +7.6%search demand this quarter
- Competition
- 94%top-5 click share · 5 brands · 102 sellers
Flapen Score
Docusate Sodium 100mg Softgels against its category
The dotted line is the Health & Household average. Past it, Docusate Sodium 100mg Softgels is stronger. Inside it, weaker.
Market
The Docusate Sodium 100mg Softgels market on Amazon at a glance
Shoppers on Amazon United States searched for Docusate Sodium 100mg Softgels 95K times last year and spent an estimated $309K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 26.2% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 26.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $309K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- +7.6%
- Conversion, latest week
- 26.2%
- Market size, estimated
- $309Ka year
- Peak month
- May1.2× the quietest month
- Top search term
- docusate sodium 100mg softgels84K searches a year
02 · Price
A sale here is worth $12.41.
Listings sell for $12.41 on average, from $3.53 to $25.03. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At $12.41 that is $31K to $37K a year per listing.
- Average price
- $12.41under the $15 to $100 sweet spot
- Price range
- $3.53–$25.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $31K–$37K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Digestion & Nausea. It carries 15,224 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #92in Digestion & Nausea
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 15,224per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Docusate Sodium 100mg Softgels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basic Care Stool Softener Laxative Docusate Sodium 100 mg Softgels For Constipation Relief 100 Count
- Price
- $3.53
- Rating
- 4.6/5
- Reviews
- 44,407
- Age
- 8y ago

HealthA2Z Stool Softener Docusate Sodium 100mg Red & White Capsules Dependable & Stimulant-Free Gentle Constipation Relief 400 Counts
- Price
- $10.00
- Rating
- 4.7/5
- Reviews
- 14,553
- Age
- 4y ago

HealthA2Z Stool Softener Docusate Sodium 100mg Stimulant Free 400 Ct
- Price
- $9.91
- Rating
- 4.6/5
- Reviews
- 9,436
- Age
- 5y ago

MAJOR Docusate Sodium 100mg Softgels Stool Softener Laxative for Occasional Constipation Relief - Gentle Dependable Stimulant-Free 100 Count (3-Pack)
- Price
- $10.04
- Rating
- 4.6/5
- Reviews
- 2,208
- Age
- 12y ago

Colace Stool Softener 100 mg 60 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand
- Price
- $15.77
- Rating
- 4.6/5
- Reviews
- 16,878
- Age
- 20y ago
Trending
estimated 90-day click momentum
Colace Stool Softener 100 mg 60 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand
- Price
- $15.77
- Rating
- 4.6/5
- Reviews
- 16,878
- Age
- 20y ago

MAJOR Docusate Sodium 100mg Softgels Stool Softener Laxative for Occasional Constipation Relief - Gentle Dependable Stimulant-Free 100 Count (3-Pack)
- Price
- $10.04
- Rating
- 4.6/5
- Reviews
- 2,208
- Age
- 12y ago

Amazon Basic Care Stool Softener Laxative Docusate Sodium 100 mg Softgels For Constipation Relief 100 Count
- Price
- $3.53
- Rating
- 4.6/5
- Reviews
- 44,407
- Age
- 8y ago

Kirkland Signature Stool Softener 100 mg 400 Softgels
- Price
- $12.60
- Rating
- 4.7/5
- Reviews
- 18,546
- Age
- 20y ago

HealthA2Z Stool Softener Docusate Sodium 100mg Stimulant Free 400 Ct
- Price
- $9.91
- Rating
- 4.6/5
- Reviews
- 9,436
- Age
- 5y ago
Newest
by launch date
HealthA2Z Stool Softener Docusate Sodium 100mg Red & White Capsules Dependable & Stimulant-Free Gentle Constipation Relief 400 Counts
- Price
- $10.00
- Rating
- 4.7/5
- Reviews
- 14,553
- Age
- 4y ago

HealthA2Z Stool Softener Docusate Sodium 100mg Stimulant Free 400 Ct
- Price
- $9.91
- Rating
- 4.6/5
- Reviews
- 9,436
- Age
- 5y ago

Amazon Basic Care Stool Softener Laxative Docusate Sodium 100 mg Softgels For Constipation Relief 100 Count
- Price
- $3.53
- Rating
- 4.6/5
- Reviews
- 44,407
- Age
- 8y ago

MAJOR Docusate Sodium 100mg Stool Softener Laxative for Occasional Constipation Relief - Gentle Dependable Stimulant-Free 1000 Softgels
- Price
- $25.03
- Rating
- 4.7/5
- Reviews
- 540
- Age
- 10y ago

MAJOR Docusate Sodium 100mg Softgels Stool Softener Laxative for Occasional Constipation Relief - Gentle Dependable Stimulant-Free 100 Count (3-Pack)
- Price
- $10.04
- Rating
- 4.6/5
- Reviews
- 2,208
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
102
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Amazon Basic Care48%
- HealthA2Z38%
- MAJOR7%
- Colace4%
- KIRKLAND3%
Demand
Docusate Sodium 100mg Softgels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews and returns
What reviews say buyers love and hate about Docusate Sodium 100mg Softgels
We read the reviews and the return reasons for every product selling here.
“Not as effective as I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Docusate Sodium 100mg Softgels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









