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Docosanol

Fail

The top 5 brands take 98% of clicks, so Docosanol is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$384K/yr161K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
78%top-5 click share · 6 brands · 55 sellers

Flapen Score

Docosanol against its category

The dotted line is the Health & Household average. Past it, Docosanol is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Docosanol market on Amazon at a glance

Shoppers on Amazon United States searched for Docosanol 161K times last year and spent an estimated $384K. The top 5 brands take 98% of clicks. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $384K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
16.2%
Market size, estimated
$384Ka year
Peak month
February1.6× the quietest month
Top search term
docosanol cold sore treatment52K searches a year

02 · Price

A sale here is worth $14.71.

Listings sell for $14.71 on average, from $5.41 to $28.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $14.71 that is $22K to $29K a year per listing.

Average price
$14.71under the $15 to $100 sweet spot
Price range
$5.41–$28.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$22K–$29K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #87 within Cold Sore & Fever Blister Treatments. It carries 4,589 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#87in Cold Sore & Fever Blister Treatments
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
4,589per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Docosanol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

55

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 215%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Docosanol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Docosanol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • docosanol cold sore treatment52K/yr
  • docosanol62K/yr
  • docosanol cream19K/yr
  • docosanol 20 percent cream cold sore treatment8K/yr
  • docosanol 10%6K/yr
  • docosanol 10 percent cream cold sore treatment6K/yr
  • docosanol 10% cream4K/yr
  • penciclovir cream3K/yr
  • doconasol3K/yr

Reviews and returns

What reviews say buyers love and hate about Docosanol

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
10%of negative reviews mention “Adhesion/Stickiness”
0.1%of orders come back
“They're very sticky”
A buyer, on “Adhesion/Stickiness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Docosanol questions

Answered from the same tracked data.