Docosanol
FailThe top 5 brands take 98% of clicks, so Docosanol is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $384K/yr161K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 78%top-5 click share · 6 brands · 55 sellers
Flapen Score
Docosanol against its category
The dotted line is the Health & Household average. Past it, Docosanol is stronger. Inside it, weaker.
Market
The Docosanol market on Amazon at a glance
Shoppers on Amazon United States searched for Docosanol 161K times last year and spent an estimated $384K. The top 5 brands take 98% of clicks. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 16.2% of those searches ended in a purchase.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $384K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 16.2%
- Market size, estimated
- $384Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- docosanol cold sore treatment52K searches a year
02 · Price
A sale here is worth $14.71.
Listings sell for $14.71 on average, from $5.41 to $28.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $14.71 that is $22K to $29K a year per listing.
- Average price
- $14.71under the $15 to $100 sweet spot
- Price range
- $5.41–$28.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $22K–$29K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #87 within Cold Sore & Fever Blister Treatments. It carries 4,589 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 7.2%
- Average rank
- #87in Cold Sore & Fever Blister Treatments
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 4,589per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Docosanol products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TARO Cold Sore/Fever Blister Treatment - Docosanol 10% Cream (0.07 oz - 1 Tube)
- Price
- $9.64
- Rating
- 4.6/5
- Reviews
- 3,462
- Age
- 2y ago

TARO Cold Sore & Fever Blister Treatment - Fast-Acting Docosanol 10% Cream - Cold Sore & Fever Blister Treatment for Lips Anti-Itch Formula for Effective Relief and Healing - 0.14 oz (2 Pack)
- Price
- $13.36
- Rating
- 4.6/5
- Reviews
- 3,462
- Age
- 2y ago

Wellness Basics Docosanol Cream 10% | Cold Sore Treatment | Shortens Healing Time | 0.07 oz - 2 Tubes
- Price
- $14.25
- Rating
- 4.6/5
- Reviews
- 498
- Age
- 2y ago

Abreva Docosanol 10% Cream Tube FDA Approved Treatment for Cold Sore/Fever Blister 2 grams
- Price
- $14.83
- Rating
- 4.8/5
- Reviews
- 5,752
- Age
- 27y ago

DocoShield Lip Balm w/Docosanol and Lysine (3-Pack)
- Price
- $20.48
- Rating
- 4.7/5
- Reviews
- 1,987
- Age
- 6y ago
Trending
estimated 90-day click momentum
Wellness Basics Docosanol Cream 10% | Cold Sore Treatment | Shortens Healing Time | 0.07 oz - 2 Tubes
- Price
- $14.25
- Rating
- 4.6/5
- Reviews
- 498
- Age
- 2y ago

WELMATE Docosanol Cream 10% - Cold Sore Treatment for Lips & Face Fever Blister Medicine - Shortens Healing Time Pain Relief Cream Fast Acting Doctor Formulated (1 Pack) 0.07 oz Tube
- Price
- $10.64
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago

WELMATE Docosanol 10% Cold Sore Treatment for Lips 2 Pack - Fever Blister Medicine Fast Acting Shortens Healing Time Doctor Formulated Pain Relief Cream - 0.07 oz Tube
- Price
- $19.84
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago

Mederma Cold Sore Discreet Patch - Hydrocolloid Gel Relieves Redness & Swelling Conceals Cold Sores
- Price
- $13.06
- Rating
- 4.4/5
- Reviews
- 12,947
- Age
- 5y ago

Abreva Docosanol 10% Cream Tube FDA Approved Treatment for Cold Sore/Fever Blister 2 grams
- Price
- $14.83
- Rating
- 4.8/5
- Reviews
- 5,752
- Age
- 27y ago
Newest
by launch date
WELMATE Docosanol 10% Cold Sore Treatment for Lips 2 Pack - Fever Blister Medicine Fast Acting Shortens Healing Time Doctor Formulated Pain Relief Cream - 0.07 oz Tube
- Price
- $19.84
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago

WELMATE Docosanol Cream 10% - Cold Sore Treatment for Lips & Face Fever Blister Medicine - Shortens Healing Time Pain Relief Cream Fast Acting Doctor Formulated (1 Pack) 0.07 oz Tube
- Price
- $10.64
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 1y ago

Wellness Basics Docosanol Cream 10% | Cold Sore Treatment | Shortens Healing Time | 0.07 oz - 2 Tubes
- Price
- $14.25
- Rating
- 4.6/5
- Reviews
- 498
- Age
- 2y ago

Wellness Basics Docosanol Cream 10% | Cold Sore Treatment | Shortens Healing Time | 0.07 oz - Pump
- Price
- $5.41
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 2y ago

TARO Cold Sore & Fever Blister Treatment - Fast-Acting Docosanol 10% Cream - Cold Sore & Fever Blister Treatment for Lips Anti-Itch Formula for Effective Relief and Healing - 0.14 oz (2 Pack)
- Price
- $13.36
- Rating
- 4.6/5
- Reviews
- 3,462
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
55
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
0%
- TARO58%
- Wellness Basics15%
- Abreva10%
- DOCO8%
- WELMATE7%
- Mederma2%
- Open — no brand owns it (0%)
Demand
Docosanol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6×
Search terms
Top Docosanol search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- docosanol cold sore treatment52K/yr
- docosanol62K/yr
- docosanol cream19K/yr
- docosanol 20 percent cream cold sore treatment8K/yr
- docosanol 10%6K/yr
- docosanol 10 percent cream cold sore treatment6K/yr
- docosanol 10% cream4K/yr
- penciclovir cream3K/yr
- doconasol3K/yr
Reviews and returns
What reviews say buyers love and hate about Docosanol
We read the reviews and the return reasons for every product selling here.
“They're very sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Docosanol questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









